| Flytxt and Weapon 7 join forces |
| Sunday, 06 March 2005 | |
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mad.co.uk - Flytxt, the mobile marketing services provider, is teaming up with Weapon7, the DiTV agency, to enhance the customer interaction element of future digital campaigns. The two companies said using the mobile element in upcoming DiTV campaigns will increase customer interaction and experience with brands.Announcing the partnership, Pamir Glende, director of corporate business development at Flytxt, said: "This is a significant announcement for UK leading brands, as our partnership with Weapon7 will enable household names to truly interact with customers across multiple channels and provide more focussed and targeted brand experience. "By building more instant and personalised relationships with their clients, our services are set to add significant value in the coming months." Steven Hess, managing partner of Weapon7, added: "Interactive TV and mobile are made for each other. Each have specific communication properties which when considered together make for powerful communication. "Consumers do not separate messages so why should we? This is an opportunity to think about a marketing problem at the same time so that we can consider which channel might carry which messages." Flytxt and Weapon7 said they will be marketing their first "creative solution" later this month. © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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