| Flytxt and Weapon7 unite for ad package |
| Sunday, 06 March 2005 | |
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Media Week - Mobile phone marketing outfit Flytxt and interactive television services company Weapon7 have joined forces to roll out an enhanced marketing service for advertisers in the digital community. The move will allow advertisers and their media agencies to utilise a cross-platform approach covering the growing mobile phone market and its digital equal in the interactive television advertising arena.The partnership has been touted by both companies as giving brands the first chance to hit consumers with similar digital-style media campaigns under a single umbrella deal. Flytxt and Weapon7 unite for ad package Pamir Gelenbe, director of corporate business development and co-founder of Flytxt, said: "This is a significant announcement for UK leading brands, as our partnership with Weapon7 will enable household names to truly interact with customers across multiple channels and provide more focussed and targeted brand experiences. "By building more instant and personalised relationships with their clients, our services are set to add significant value in the coming months". Flytxt and Weapon7 will launch their first deal within the next few weeks and are believed to be in talks with several of the UK’s leading brand name advertisers. Steven Hess, managing partner of Weapon7, added: "Interactive TV and mobile are made for each other. Each have specific communication properties which when considered together make for more powerful communication." "Consumers do not separate messages so why should we? This is an opportunity to think about a marketing problem at the same time so that we can consider which channel might carry which messages." By Kevin May © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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