| Flytxt to Create, Deliver and Support Mobile Marketing Campaigns for Time Inc. |
| Sunday, 10 April 2005 | |
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Yahoo.biz - NEW YORK, April 11 /PRNewswire/ -- Flytxt, the leading provider of mobile marketing technology and services, today announced that it has been awarded a two-year contract to develop and implement integrated wireless programs for Time Inc. starting with People and Teen People magazines. "There's a growing understanding in the Unites States of how mobile marketing can help to drive incremental revenues, increase audience-brand proximity, and extend brand communication into the personal sphere," said Carsten Boers, co-founder and CEO of Flytxt. "We're thrilled to be working closely with Time Inc. on their mobile strategy."The deal, a significant development for Flytxt's U.S. operation, underscores the fact that the US mobile market is picking up speed. According to Mobile Communications Industry Analyst, Vikrant Gandi, Frost & Sullivan, "Mobile penetration in the United States has eclipsed Internet usage, and a quarter of adults -- and more than 50 percent of teenage mobile owners -- are now considered to be text savvy." The mobile channel helps us extend our brands to reach people wherever they are by creating an exciting and new interactive relationship with our readers," said Ned Desmond, Executive Editor, Time Inc. Interactive. Time Inc and Flytxt's First Mobile Messaging Campaigns: To experience the new Teen People mobile campaign txt JOIN to 89887 or txt JOIN to 72667 for People magazine. About Flytxt Flytxt®, the world's leading mobile marketing services provider, serves a broad client base across the media, entertainment, FMCG, retail, leisure and mobile operator industries. Flytxt's customers include Pepsi, Cingular, T- Mobile, Vodaphone, Chrysalis, EMAP, and Orange, who is currently leveraging an award-winning Flytxt campaign for its "Orange Wednesdays" cinema mobile couponing program. Flytxt was ranked 12th in the Sunday Times Tech Track 2004, and the company has twice been named to the Tornado Insider's TOP 100 European companies list. Incorporated in 2000, Flytxt is headquartered in London England, and has offices in Seattle, Washington, Tampa, Florida, and New York City. For more information, visit http://www.flytxt.com. About Time Inc. Time Inc. is the leading U.S. consumer magazine publisher, with more than 138 magazines among its well-known magazine titles are Entertainment Weekly, People, Southern Living, Sports Illustrated, and Time. For more information, visit the company's web site at http://www.timeinc.com. Flytxt, the Flytxt logo, Flytxt Direct, and FXTrinity are trademarks or registered trademarks of Flytxt © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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