| Hutchison 3G to run first ad with trailer |
| Thursday, 19 May 2005 | |
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Campaign - The Hutchison 3G mobile operator, 3, is running the first ever ad on its service. A trailer for the RedBus Films launch It's all Gone Pete Tong will be available free to the first 100,000 3 customers to download the clip. The 30-second spot and information about the film will be available from this week on 3's "Today on 3" service. It was placed on 3 as part of a wider campaign bought by Mediaedge:cia.RedBus is the latest advertiser to explore 3G; earlier this month Peugeot used Vodafone's 3G service to launch its 1007 super-mini. Gareth Jones, the chief operating officer of 3, said: "This is a very exciting development - advertisers have a new and targeted visual medium with which to reach consumers. We also know the profile of our customers, this means that ads or paid-for-content can be tailored and relevant." © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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