| Kronenbourg 1664 rolls out TV-backed promotion |
| Wednesday, 31 August 2005 | |
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Marketing - The "Taste to make time for" campaign will highlight the beer's premium positioning in the UK market. The activity will be backed by an in-bar, on-pack and online promotion throughout September and October, which will see 4m coasters distributed to pubs and clubs around the UK. The on-pack promotion, which continues next year, will invite consumers to text a barcode found on each pack for the opportunity to win a prize. Each of the top prizes will be available on up to 52 occasions throughout the year. Data will be captured by mobile marketing services agency Flytxt. The campaign was developed by Scottish Courage's direct marketing agency, Harrison Troughton Wunderman, rather than its ad agency, M&C Saatchi. However, the brewer said the activity will run alongside its current advertising and have no effect on M&C Saatchi's ongoing creative theme. © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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