Marketing Week - Children love mobile phones, making them an attractive medium for marketers. But ethical and health issues are a concern, says Robert Lester.

mad.co.uk - Flytxt, the mobile marketing services provider, is teaming up with Weapon7, the DiTV agency, to enhance the customer interaction element of future digital campaigns.

Media Week - Mobile phone marketing outfit Flytxt and interactive television services company Weapon7 have joined forces to roll out an enhanced marketing service for advertisers in the digital community.

NMA - Interactive TV ad agency Weapon7 has formed a partnership with mobile marketing agency Flytxt to enable a joint mobile and red-button campaign offering to clients.

NMA: Moves - Flytxt has recruited Annabel Shorter as business development director.

Mobile Entertainment - Web Portal uses cross-selling tool to get closer to users.YAHOO! Mobile Europe is the latest brand owner to adopt the mobile cross selling tool Flytxt Direct. The company will use it to boost mobile content sales based on properties created by its Internet portal business.