NMA-Letters - Your In Brief item regarding the International Telecommunication Union's findings on mobile spam (NMA 17.02.05) was potentially chilling, but maybe more so than experience suggests.

NMA - When Levi's launched its latest 501s marketing campaign this month, a WAP site was a central part of its digital strategy. This was good news to the many in the industry who have been predicting 2005 as the year the medium fully grabs brands' attention. By Justin Pearse.

Precision Marketing - The rapid proliferation of mobile handsets with multimedia capability means viral marketing services via your phone could be a reality as early as next year. Are customers and clients ready to take advantage of the benefits of MMS? David Reed investigates

Incentive Today - The back-room boys (and girls) of marketing support services are vital to the Success of campaigns but they are often taken for granted. Sara Goodwins looks at the changing role of response management agencies and the value of they can add to promotions.

www.clickz.com - In the US., mobile marketing is nascent. Activities such as the BMW 3 series promotion are largely experimental. Here in Europe, however, the practice is increasingly widespread and sophisticated.

Direct Response - Mobile marketing is seen as a promotional tool, but the time is now ripe for DM to take advantage. 
The UK mobile phone industry is booming. According to the Mobile Data Association, 2.4 million messages are sent every hour in Britain, making mobile one of the most powerful and versatile communications media. By Christina Papas.