Incentive Today - Mobile phones and other new technology are enabling promoters to engage with consumers in a way that has never been possible before. New technology in promotions? Great idea, but for it really to be an option, it would require consumers to voluntarily carry around sophisticated personal electronic devices which would allow marketers to send tailored offers and incentives.  That’s hardly a realistic proposition, is it? John Porter looks to the future.

Brand Republic -Digital Bulletin – Yahoo! Mobile Europe is using Flytxt's Direct CRM system to cross-sell its mobile content, with the two companies agreeing a contract following a trial period in the UK market. The system allows Yahoo! Mobile to target customers who have just purchased content with a promotion for another piece of content within 30 seconds to three minutes of their purchase. It will not try to cross-sell a product that has been previously purchased.

New Media Age - Yahoo! Mobile has appointed mobile marketing company Flytxt to implement a cross-selling initiative for mobile content.
The move will enable Yahoo! to extract the most value out of consumers buying mobile content by up-selling subscriptions and cross-selling different types of content.

New Media Age - Mobile interactivity is to be used as an integral campaigning tool throughout the year-long Make Poverty History campaign, which involves a coalition of 200 organisations lobbying the Government to tackle global poverty.

The Feature.com - Mobile marketing is finally starting to get the stamp of approval from the media commercial world its practitioners have so long craved, as the use of SMS response mechanisms to traditional ads grows.

Good Call - How mobile marketing and a company called Flytxt are challenging the way advertising agencies do business. By Steve Wunker.