Promo Magazine - HarperCollins Children's Books is going mobile to let its teen readers get in touch with Meg Cabot, the author of the Princess Diaries series, All-American Girl and Avalon High (due out in January).

Click Z - HarperCollins has begun an aggressive text messaging program to promote upcoming children's novels by The Princess Diaries author Meg Cabot.

DM News - HarperCollins Children's Books debuts a cell phone and handheld instrument text messaging program today to promote the Princess Diaries series and other books from author Meg Cabot.

Marketing Vox - HarperCollins Children's Books launched a text messaging campaign today to promote the Princess Diaries series and other books from author Meg Cabot, reports DM News. The effort, including the set-up of a club, targets mobile marketing programs to teenage readers and includes SMS-based promotions such as sweepstakes, text-based trivia campaigns, book-signing updates, screensavers and voice tones from the author.

Marketing - With smartphones poised to take off, how can brands use downloadable applications to reach consumers, asks Greg Brooks.

Brandrepublic - Trotman Information Services is handling data for a text service to advise A-level students on available clearing places at universities.