160 characters - The Guardian newspaper is offering UK students free SMS and email alerts for matching university places. The service will update students on available clearing places during the crucial post A-level results period.

Precision Marketing - Educational publisher Trotman Information Services is launching an SMS service to update students on clearing places during the post A-level results period.

style="margin: 0cm 0cm 0pt;" class="MsoNormal">NMA - Last week I read with a sense of relief the positive review of Big Brother 6’s WAP site. During the 5 years I have spent in the world of mobile I would have to confess that on a number of occasions I have crossed my fingers behind my back and insisted that WAP was the ‘next big thing’. At last I believe that I can cast off my sheepskin coat and extol the benefits of WAP without fearing a sudden lightening bolt from above. By Dave Barker of Enpocket.

Precision Marketing - For retailers, targeting consumers that are within easy reach of a store makes sense. But are consumers prepared to have their movements tracked and submit to the company's watchful eye? Patrick Dye reports

Red Herring - Brand-name companies have caught on to the interactive power of mobile phone marketing. Is it a new advertising medium, or just glorified spam?

Precision Marketing - The Tussaud's Group is to run a series of mobile marketing promotions over the summer for new Alton Towers ride Rita Queen of Speed. Mobile services provider Flytxt has been appointed to handle the brief after a successful trial in May. Six radio stations will support the promotion, including Galaxy and Century.