BBC.co.uk - The first advertisement to be displayed on a UK 3G mobile phone network will appear this month, in what the industry hopes could be a new source of revenue.

Media & Marketing Europe - Video mobile network 3 is to run the first ad over 3G from late this month. 3 will run a trailer of the new British film It’s all Gone Pete Tong which is released on 26 May in the UK. Following a deal between mobile marketing services provider Flytxt and RedBus Film Distribution, the trailer will be available via the Today link on 3.

3gnewsroom.com - 3UK announced that as part of a new video mobile marketing agreement it is running the first advert over 3G. 3's customers will be able to watch for free, a trailer of the new British cult film "It's all Gone Pete Tong", a Toronto film festival award-winner, which is out in UK cinemas on May 26.

pcmag.co.uk - Movie trailer coming to a handset near you. Mobile video operator 3 today claimed that it is running the first advert over 3G, as part of a newly signed video mobile marketing agreement.

The Feature - Mobile content is supposed to be easy for the consumer, a point that often gets forgotten in such a technologically fast moving industry. Give users great content they can engage with without having to engage their brain and you're onto a winner.