The Industry Standard - Time Inc. will use mobile messaging to promote some of its approximately 138 magazine titles through offerings such as news, voting and exclusive content, the publishing giant announced Monday.

Internetworld 365 - Campaign to begin with People and Teen People. Flytxt, a leading provider of mobile marketing technology and services, today announced that it has been awarded a two-year contract to develop and implement integrated wireless programs for Time Inc. starting with People and Teen People magazines.

Yahoo.biz - NEW YORK, April 11 /PRNewswire/ -- Flytxt, the leading provider of mobile marketing technology and services, today announced that it has been awarded a two-year contract to develop and implement integrated wireless programs for Time Inc. starting with People and Teen People magazines.

theponderingprimate.blogspot.com - A super idea. I will be blogging an interview with Flytxt shortly. These guys "get it" and just landed a monster client.This is nice to see.From Computerworld.com Time Inc. to use mobile messaging with magazines

ClickZ News - Time Inc. is bundling mobile interactivity into its People and Teen People titles, and the company is in talks with advertisers to integrate their campaigns with the channel.

Ad Week - NEW YORK Time Inc. said it has signed a deal with mobile technology and marketing firm Flytxt to implement a variety of text message-based content and marketing initiatives for its stable of magazines.