| Ten of the best that broke on the web |
| Tuesday, 29 November 2005 | |
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Digital has led some of the finest campaigns in marketing history, whether through a viral teaser to warm up a TV ad or an online only push. Emma Rigby takes a look at some of the best. ORANGE WEDNESDAYSThe campaign, by Flytxt and AQKA, won this year's Revolution award. The operator offered two-for-one cinema tickets via a special code sent by text, which was redeemable at box offices across the UK, with outstanding results. Orange captured a database of some 40,000 Orange customers interested in film, of whom 50 per cent opted in to receive emails. More than 200,000 movie searches were made on the microsite and 50,000 recommendations were forwarded to friends. There was also a 400 per cent rise in page impressions on the Orange World WAP portal and a 60 per cent rise in traffic. © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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