| Weapon 7 and Flytxt unite iTV and mobile |
| Wednesday, 02 March 2005 | |
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NMA - Interactive TV ad agency Weapon7 has formed a partnership with mobile marketing agency Flytxt to enable a joint mobile and red-button campaign offering to clients. The partnership - which will see mobile interactivity integrated with red-button campaigns - builds on integrated campaigns run for NiQuitin CQ."This was very powerful work and showed that consumers don't separate the brand message from one channel to the next," said Weapon7 managing partner Steven Hess. "The industry tends to create interactive silos, but iTV and mobile are very powerful together." The companies are in talks with a number of brands to run further integrated campaigns, with the first announcement due this month. weapon7.com flytxt.com © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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