| Yahoo! Mobile uses Flytxt to cross-sell targeted content |
| Thursday, 10 February 2005 | |
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New Media Age - Yahoo! Mobile has appointed mobile marketing company Flytxt to implement a cross-selling initiative for mobile content. "Not to do this is really leaving money on the table," said Flytxt director Pamir Gelenbe. Yahoo! will use the Flytxt Direct platform. This sends a WAP Push message promoting content within three minutes of a consumer making a purchase. The platform uses information, such as the recipient's demographics stored in the database and purchase history, to personalise the offer. "If a consumer has bought a ringtone from a certain artist, it's reasonable to assume they'd be interested in wallpaper of that artist," said Pamir Gelenbe. yahoo.co.uk flytxt.com © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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