Mobile Marketing Magazine - British Airways is working with Flytxt and ActiveMedia Technology  to deliver mobile tickets to its exclusive Chill Out Lounge at the EuroPride festival taking place in London tomorrow. Revellers at EuroPride ’06, Europe’s largest gay and lesbian cultural celebration, will be able to register for tickets to gain entry into a BA-sponsored 'Chilled Zone' in Leicester Square. Tickets will be delivered direct to a mobile handset and allow entry into the zone for the mobile user and one guest.

Flytxt will provide the delivery technology to power the campaign, while ActiveMedia Technology’s mobile ticketing and redemption software will be used in conjunction with its RAPOS (Redemption At Point Of Sale) terminals to validate and capture data from the mobile tickets.

In addition to the opportunity to see world-renowned DJ Luke Hope spinning a selection of tunes, those who register for entry into the British Airways Chiled Zone will also be entered into a EuroPride prize draw for the chance to win a pair of return tickets on a BA flight to Miami.

“We are very pleased to be sponsoring EuroPride London ’06 and working with ActiveMedia and Flytxt  to offer a convenient mobile ticketing system” says BA Head of Global Brand and Marketing, Jayne O’Brien. “This is the sort of cutting edge service which befits the cosmopolitan audience we are targeting through our affiliation with EuroPride 2006."

To register for tickets to the BA Chilled Zone, click here.

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