Neon cements its position as platform market leader

GCap Media, the UK’s leading commercial radio company, today announced it has chosen Flytxt, the leading mobile direct marketing company, to provide the delivery platform for its future mobile marketing.  Flytxt’s Neon mobile marketing platform outperformed competitors to clinch a two-year contract.  GCap Media will be growing its brand and mobile revenues with Neon across 49 of it’s radio stations, starting in December.

Neon platform powers new mobile marketing strategy

Flytxt, the leading mobile direct marketing company, today announced that it has been selected to supply its mobile marketing technology to EMI Music UK, part of EMI Group, the world’s largest independent music company. EMI Music UK is using Flytxt’s Neon platform to run mobile campaigns across all its record labels as part of a new, long-term digital marketing strategy.

The Wise Marketer - Virgin Mobile, working with Flytxt and ActiveMedia Technology, is to offer customers a mobile ticketing queue jumping facility called Q Jump, which gives customers faster access to live music at venues throughout the UK by enabling them to go to the front of the queue with a friend at Carling Academy Birmingham.

Marketing Week - Virgin Mobile is launching a year-long mobile marketing campaign to link its brand to music.

The Q Jump campaign will allow its customers to jump to the front of the queue at music gigs around the country using mobile ticketing.
Advertising at participating venues will encourage Virgin Mobile customers to text the word Qjump to 26666 to receive a Q Jump ticket to their handset. The unique barcode on the tickets can then be redeemed at the venue.

New York, NY & London, England – 10^th October 2006.  Flytxt, the leading mobile direct marketing company, today announced the launch of its landmark technology product, Flytxt Neon.  Neon is a mobile marketing platform which empowers marketers to manage their data, send and receive mobile messages, track the results in real time and generate reports. This new ASP product gives marketing departments in-house access to the most complete set of mobile marketing tools available. 

Mobile Marketing Magazine - British Airways is working with Flytxt and ActiveMedia Technology  to deliver mobile tickets to its exclusive Chill Out Lounge at the EuroPride festival taking place in London tomorrow. Revellers at EuroPride ’06, Europe’s largest gay and lesbian cultural celebration, will be able to register for tickets to gain entry into a BA-sponsored 'Chilled Zone' in Leicester Square. Tickets will be delivered direct to a mobile handset and allow entry into the zone for the mobile user and one guest.