|
Stephen King Tie-In with Cell Phone Users |
|
Thursday, 19 January 2006 |
|
If you actually still like to read books, this multimedia tie-in should
make you feel a little more connected to the digital world. Looks like
a company called Flytxt—a mobile marketing provider that has teamed up
with book publisher Scribner—is planning an exclusive mobile tie-in
with Stephen King's latest book called Cell.
Basically, you'll get an
SMS to join the Stephen King VIP Club on January 18, sent out via
Yahoo!, that will also ask you to check out the website
cellthebook.com. Once there, you'll be asked again to join the Club. If
you choose do so, on January 24 (publication day), you'll receive a
voice message from Stephen King himself, as well as weekly messages
advertising trivia, sweepstakes, polls, and other Cell-related content.
Also expect some premium content, like wallpapers and Stephen King
talk-tones, which you'll have to pay for. And best of all? You'll also
get a podcast where the author reads a monologue. We all know Stephen
King has been ahead of his time when it comes to digital content, which
is great, but let's hope this book doesn't disappoint.
© Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach.
|