Hadoop puts an end to techies woes

Users are provided with recommendations that will suit their preferences through the way they access various applications

       - Express News Service

Thiruvananthapuram – Atleast some of us would have cursed the unnecessary promos appearing on our facebook homepage, linked in or similar social networking accounts. Many might have spent time getting rid of the untimely visits by irksome sms’s on dating, friendship and predictions from their mobile phones.

In an era of information overload, ‘Hadoop’ has been serving as a tool to tackle the woes of end users of technology for the past four years by providing only what they might be interested in. The software, which is capable of managing terabytes of data, can provide user recommendations that they would be interested in. At a workshop on ‘Harnessing Hadoop for big data’ organized by Flytxt at Technopark the other day, Prateek Kapadia, Chief Technical Officer of Flytxt said , ‘Through Hadoop Technology, right messages reach the right person, including the common man’.

Exploring various facets of Hadoop based applications for techies, the workshop covered various perspectives of recommendation engines with practicals and demonstration.

Be it images, tweets, photos or adding friends everything goes under the monitoring of Hadoop. According to Flytxt, Hadoop automatically reads character patterns from a facebook or similar profile and uploads suitable ‘recommendations’ or simply ads. Through this, users are provided with recommendations that will suit their preferences through the way they access various applications. It ensures that the software works by tracing only few patterns, thereby assuring the user 100 percent privacy. When Hadoop reaches its full swing, in future, it would ease the efforts of advertisers to search for suitable customers.