Hutch, Sri Lanka plugs in to Flytxt for Customer Experience Enhancement
Flytxt, the provider of global mobile marketing solutions, made their foray into the Sri Lankan Market with the addition of Hutch, the fastest growing mobile operator in Sri Lanka. Flytxt, the innovative mobile marketing campaign management company with a presence across Europe, Africa and Asia, offers industry leading campaign management and marketing services to mobile operators.
The integration of Flytxt platform with Hutch will enable the company to establish and maintain a meaningful conversation with its subscribers while understanding their preferences with greater precision. The platform is designed to streamline and automate the marketing operations for higher efficiency with real time reporting. This will enable Hutch to achieve higher visibility of their marketing performance. Flytxt brings with it a result driven marketing consultancy team, which will allow Hutch to craft highly effective and impactful mobile marketing campaigns aimed at their subscribers.
"We are committed to consistently deliver our brand promise to our subscribers. Our customers associate us with best in class, innovative and convenient services. Keeping up with this expectation, we recognized the need to tailor our offers according to individual needs and honor the preferences of our customers on how and when they want to receive these offers. We believe Flytxt’s proven ability and deep experience in mobile marketing will add significant enhancement to our customer experience and we will continue to benefit from their in-depth expertise in keeping our customers happy", said Mr. Anand Prakash, COO of Hutch.
Dr. Vinod Vasudevan, CEO, Flytxt, said, “We are extremely happy to associate with Hutch, Sri Lanka. Our mobile marketing solutions have set benchmarks in the industry and now Hutch subscribers in Sri Lanka will be able to derive excellent benefits from it. We constantly strive towards facilitating mobile operators to create strategic marketing programs and enabling them to effectively manage their subscriber base. I am confident that with our solution, Hutch will attain significant acceleration in achieving their business goals.”
About Hutchison Telecommunications Lanka (Private) Limited
A subsidiary of Hutchison Whampoa Group (“HWL”), Hutchison Telecom Lanka is a member of Hutchison Asia Telecom International, which comprises mobile telecommunications operations in the emerging markets of Indonesia, Vietnam, Sri Lanka and Thailand. Hutchison Asia Telecom is a key part of HWL’s telecommunications division, which includes the 3 Group comprising 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Macau, Sweden and the UK. For more information about HWL, visit www.hutchison-whampoa.com.
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Assistant Manager, Marketing