Flytxt in the Media

Operators unlocking the value of subscriber information
CIOL, 12 January, 2010
Mobile Marketing Magazine's special edition published at Mobile World Congress discusses about how the mobile operators around the world are opening up their customer databases to advertisers. According to Dr. Vinod Vasudevan, there is a renewed effort among operators to build data stores and data warehousing solutions... Read more...
WiMax proliferation can change rules of mobile/VAS game
CIOL, 12 January, 2010
The VAS market, currently valued at Rs 65 billion ($1.35 billion), constitutes about nine to 10 per cent of the total revenues for telecom operators in India and is expected to be 40 per cent of total revenues of operators in the next three-five years. Dr. Vinod Vasudevan, Group CEO, Flytxt, discusses the industry trends and some of his plans for 2010 in an interview with CIOL Excerpts.. Read more...
The future of Mobile Advertising
Express Computers, Jan 2010
Industry experts share their views on the future of mobile advertising with the advent of 3G. Participating in the discussion, Dr Vinod Vasudevan commented that improved user experience of 3G will also make the mobile Internet more popular, thereby increasing the potential for mobile advertising. Read more...
Good bye recession, bright days are ahead!
Express Computers, Jan 2010
According to Dr. Vinod Vasudevan, Group CEO, the economy is now showing signs of recovery and in 2010, we should see more stability and possibly, an upward trend... Industry experts share their outlook for 2010. Read more...
Mobile Marketing Crippled
Voice & Data, December 2009
Dr. Vasudevan stresses on the need to drive CRM based mobile marketing programmes. Read more...
Exclusive Interview With Dr. Vinod Vasudevan, CEO, Flytxt – Conversational Mobile Marketing Technology
WAT Blog, 8 December, 2009
Dr. Vinod Vasudevan shares key insights on mobile marketing, and reflects on trends that will define the scope of industry. Read more...
Happy Employ = Productivity
Times Ascent, 7 December, 2009
Rajesh Mathachan, Head of HR, Flytxt emphasises on an employee empowered work culture to increase productivity. Read more...
The 7th Mass Medium
AdVantage, November 2009
Mobile marketing has to become a critical component of a marketing strategy, emphasises Dr Vinod Vasudevan, group CEO of Flytxt. He identifies key trends that have emerged as critical to a mobile operator’s marketing strategy Read more...
Flytxt strengthens focus on mobile marketing
CIOL, 24 November, 2009
Dr. Vasudevan reflects on mobile marketing trends, and discusses Flytxt's future plans. Read more...
Subscriber value turns new target for telcos
Economic Times, 23 September 2009
David Harper and Dr. Vasudevan in talk with Special Correspondent, Economic Times highlights the need for intelligent commercial communication with subscribers to retain them and maximise their value. Read more...
Untargeted messages irritate consumers
My Mobile, September - October 2009
In the article published in My Mobile, Dr. Vasudevan shares his views on current trends in mobile marketing, subscriber privacy and impact of 3G on mobile marketing. Read more...
Conventional to Conversational
Voice & Data, August 2009
Dr. Vinod V Vasudevan highlights the need to shift from a conventional marketing to conversational marketing approach, to ensure that customers and operators gain maximum from VAS. Read more...
Ads on Mobile: Short & Sweet
My Mobile, July-August 2009
Dr. Vinod V Vasudevan, Group CEO of Flytxt expresses the significance of mobile as a marketing channel in conversation with My Mobile. Read more...
Mobile marketing 2.0 hits SA
IT Web Africa, 08 July 2009
IT Web Africa talks to David Harper, Chairman and Dr Vinod V Vasudevan, Group CEO in Johannesburg on Flytxt's expansion plans in ZA. Read more...
No Looking Back
Voice & Data, 04 July, 2009
Voice & Data profiles key technology players in Indian VAS market and also reflects Flytxt views on Operators’ role in the mobile marketing value chain. Read more...
Making mobile marketing effective
Express News Service, 03 June 2009
Vinod Vasudevan, Group CEO of Flytxt speaks about the current scenario, potential and challenges in mobile marketing. Read more...
Flytxt to Focus on Neon Technology Business
VAR India, May 2009
VAR India profiles Flytxt and briefs about how Neon, it’s fully integrated carrier-class mobile marketing platform enables Operators to do customer centric mobile marketing. Read more...
Mobile Marketing : Donning a New Hat
Voice & Data, 05 May, 2009
This article captures the views of Operators and other stakeholders about Mobile Marketing. Read more...
Mobile Advertising
Express Computer, 04 May 2009
Dr Vinod V Vasudevan expresses his views on Mobile Marketing in an article on how mobile marketing is gaining momentum in India. Read more...
Mobile Marketing Takes Off in India
ZDNet Asia, 27 April, 2009
Dr Vinod V Vasudevan expresses his views on mobile marketing in an article on Mobile Marketing trends in India. Read more...
Flytxt eyes 3 more deals from telecom market
Business Standard, 25 March, 2009
Tim Williams briefs Business Standard about current mobile marketing trends in India and Flytxt's focus on Indian operators. Read more...
Reliance Communications implements Flytxt’s new mobile marketing platform
Mobile Marketer, 12 March, 2009
Tim Williams talks on how targeted campaigns will transform the mobile marketing effectiveness for Reliance. Read more...
Transitioning Through Different Roles
Smart Techie, February 2009
Dr. Vinod Vasudevan talks about his new role as the Group CEO of Flytx in conversation with Smart Techie. Read more...
Netherlands co bullish on India
Hindu Business Line, 06 Feruary, 2009
David Harper, Chairman and Dr. Vinod Vasudevan, Group CEO talks on Flytxt's strategy in India. Read more...
Flytxt unveils its growth plans
Economic Times, 29 January, 2009
Dr. Vinod Vasudevan, Group CEO, Flytxt unveils the company's Mobile Marketing 2.0 vision and global strategy. Read more...
Mobile VAS needs Holistic Approach: CXOs
CXO Today, 20 January, 2009
Flytxt on Mobile VAS. Read more...
Indian Mobile Marketing must improve
IT Examiner, 19 January, 2009
Tim Williams shares his views in the article on Mobile Marketing. Read more...
Call registry will leave BPOs in doldrums
IT Examiner, 19 January, 2009
Tim Williams shares his views on the importance of Privacy and DNC mechanisms in mobile marketing. Read more...