COLLATERALS

Case Studies

Objective

The client wanted to switch from 'competitor-driven' to 'customer experience-driven' marketing by engaging them intelligently and recommending offers based on customer's persona, contextual needs and intent in real-time.

Results

  • Priority 1 offer achieved a conversion rate of 68% across touch points
  • Priority 1 offer achieved a conversion rate of 68% across touch points
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