Unique-to-mobile, real-time, one-on-one communication with consumers to build your brand

1. Advertise your short code on radio, TV, Web, on-pack or at events
   
   
2. Neon Inbox captures and organises responses by short code
   
   
3. Two levels of moderation allow effective editorial control on responses
   
   
4. Moderators view, tag, sort, discard, block, select and respond to messages
   
   
5. Colour-coded star system for real-time category management
   
   
6. Inbox-integrated-export for fast, regular exports to TV/Web tie-ins
   
   
7. Build excitement,  brand loyalty and motivated consumers for Direct Push

An Inbox built for mobile

Neon’s Professional Inbox is built for real-time, interactive mobile marketing in radio, TV, Web, on-pack and events. It is the nerve-centre of your interactivity, like an email inbox "on steriods, for mobile". It shows incoming messages in real-time for fast, flexible message management and response, includes multi-level moderation and a host of other features to enhance interactivity. Think of it as "Mission Control" for real-time, moderated Direct Response marketing.

Multi-level moderation

The Professional Inbox includes two levels of moderation – ideal for radio and TV where a producer pre-selects messages for a DJ/presenter. The producer acts as a gatekeeper, and can view, tag, sort, discard, block and select messages, making it easy for the DJ to further select and interact with listeners. Multi-level moderation, another unique Neon feature, well designed, beautifully executed.

Integrated export

The Professional Inbox includes its own integrated export functionality giving quick, regular exports for cross-media tie-ins. Use it to feed recent texts onto a scrolling ticker on TV or to regularly update messages to an event Web site. Neon works the way you do, giving you the tools to stimulate consumer dialogue, create excitement and build your brand.

Do you come here often ?

Get to know your regulars with Neon’s Professional Inbox. Hovering over a message for a known consumer will instantly bring up their profile showing details of past interactions - you also see which lists they are subscribed to so you know what campaigns they have responded to. “Nice to hear from you again, who did you take to the Arctic Monkeys concert…” - with Neon your consumers feel like they're dropping in to their local for a chat!