NEON-dX is a customer data management and analytics product for enterprises to enable digital customer engagement and digital services. It has multiple business applications built on it to enable enterprises to drive measurable economic value through enhancing revenue, reducing customer churn, enabling faster decisioning and improving customer experience. It is deployed with more than 50 customers in 40 countries, serving over 600 million mobile consumers.
NEON-dX ensures seamless integration with inbound and outbound data sources in enterprise IT infrastructure through its pre-built configurable interfaces. NEON data integration workflows can collect data be it structured, semi-structured or unstructured from virtually any source including IT systems, customer care interfaces, real-time event sources, social media channels and so on. The product also supports standard APIs to third party systems (provisioning, IN, SDP, BI, CRM), which helps in reducing the data integration time significantly.
NEON-dX facilitates master data management to ensure single version of the fact, despite insights and aggregates from a variety of sources and periods in time. It ensures rule based cleansing, computation and storage of data in desired form for Upstream Applications. This augments KPIs/metrics, and synchronizes it with other applications, business processes, and analytical tools. Data processes are all-or-nothing and restart automatically, but dashboards for monitoring data quality manually (by a data steward or data operations engineer) are created and can be customized.
NEON-dX offers packaged analytical models and smart visualizations for business users. These analytical models created by Flytxt data scientists and decision scientists using predictive analytics, prescriptive analytics, and heuristic analytics can be leveraged to extract deeper and actionable insights. Apart from packaged analytical models, the product also provides model templates and model development environment for data scientists to work with underlying data to build custom analytical models.
The product features Flytxt- extended Hadoop libraries to enable distributed implementation of the various algorithms and models. Along with a custom engineered automated workflow generator for creating distributed analytical models, this helps in eliminating typical distribution overheads. The product also provides a GUI for creation, modifications and maintenance of ETL jobs and analytical models that enables the creation and use of large number of such jobs by field domain expertise, aiding experimentation and new business models.
NEON-dX offers self-serve analytics capabilities in terms of smart visualisations and exploratory data analysis for business users. With this, they can analyse data on their own without any dependency on IT team and derive insights quickly for smarter decisioning. Exploratory analysis module will help them to drill down data for analysing KPIs at different levels like customer segment. The analysis can also be done on a time scale to derive useful patterns like changes in segment behavior like product affinity and ARPU upliftment.
The product is designed to consume insights and enable integrated, closed-loop, real-time execution of actions and decisions across business workflows. NEON reduces typical data to action time from days to minutes/seconds as users can manage end to end workflows for data ingestion to data analysis, segmentation, customer communication, tracking, fulfillment and impact measurement from one single interface.