NEON-dX is an enterprise-class software product for intelligent digital customer engagement automation. The product packages Analytics, Artificial Intelligence and Marketing Automation capabilities to help enterprises drive customer value management and generate measurable economic value faster and more efficiently. The product is deployed with more than 50 enterprises across 40 countries, analysing data of over 600 million mobile consumers and executing more than 6000 analytical models per day.
NEON-dX can access variety of high volume data from enterprise, 3rd party and open data sources through its pre-built configurable interfaces in batch and real-time. It can access data be it structured, semi-structured or unstructured from virtually any source and then transform the data as per the business logic configured through UI.
NEON-dX offers packaged analytical models, smart visualizations and exploratory analysis templates for business users. These analytical models are created using advanced analytics and machine learning techniques for predicting churn score, recommending best fit offers, etc. Apart from packaged analytical models, the product also provides packaged dashboards that provide actionable insights for faster decision making as well as templates to do drill down analysis of segment behavior, campaign impact analysis, etc.
NEON-dX offers model development environment for data scientists and business users for collaborative customer insight modelling. It provides a set of model templates to rapidly create, deploy, test and optimise analytical models. The run time environment supports creation of models in different languages like R, Python and Scala. Users can publish models which can be then consumed by business users in their marketing applications on NEON-dX.
NEON-dX has an intelligent voice interface that can help enterprises to have personalised human-like natural conversations on any digital touch point supporting Google Assistant and Amazon Alexa. The voice interface can leverage AI and packaged analytics capabilities of NEON-dX to guide consumers with right offers and actions to fulfil their needs seamlessly during voice conversations.
The product is designed to consume insights and enable integrated, closed-loop, real-time execution of actions and decisions across business workflows. NEON-dX reduces typical data to action time from days to minutes/seconds as users can manage end to end workflows for data ingestion to data analysis, segmentation, customer communication, tracking, fulfilment and impact measurement from one single interface.
NEON-dX product was recently awarded ‘Innovation of the year’ by Stevie, it has also won many prestigious awards like iCMG architecture excellence award and also was rated in the exemplar quadrant of Frost and Sullivan’s Marketing Analytics product excellence matrix.
Stevie Award 2017 >>
iCMG Architecture Excellence >>
Frost and Sullivan Product Excellence >>