Precision Marketer Multi-channel Campaign Management

Identify right up-sell, cross-sell and retention opportunities across customer life cycle to extend right offers fitting their historic behavior and contextual needs to maximize customer lifetime value.

Packaged analytics and AI for Customer Value Management

Discover meaningful behavior patterns by using templates that are purpose-built for customer segment analysis and customer journey visualization. Get an aggregated view of performance of your outbound marketing campaigns with real-time dashboards along with automated revenue forecasts. Make use of Robo-X, an add-on module for marketers to get advice on new campaign opportunities, new campaign construct and optimization of live campaigns.

Actionable Customer Insights for Micro-segmentation

Get an aggregated view of customer insights across 16+ attributes covering demographics, usage behavior, digital interactions, device affinity and location. Make use of packaged analytics models to derive analytical insights like churn score and sentiment score that can be readily used for segmentation.

Real-time Triggers for Contextual Marketing

Identify appropriate engagement scenarios across the customer journey using real-time triggers generated through in-stream analytics. Determine the right marketing actions and offers based on rule-based or machine learned decisioning workflows and models.

Automated Workflow for Multi-channel Outbound Marketing

Automate your outbound marketing workflow end-to-end from planning to execution and measurement. Do multivariate experiments with different combinations of offers, channels, content etc. to choose the best campaign construct for maximizing revenue uplift. Make use of repository of best-practice library of campaign constructs to launch up-sell/cross-sell and retention campaigns quickly.

Benefits

Higher customer lifetime value through effective up-sell, cross-sell
Better marketing agility to respond to customer needs in real-time
Higher conversions and RoI from precisely targeted campaigns
Drop in churn through proactive retention and win-back

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MWC2018