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2012

Are operators addressing subscriber’s intent? Asks Flytxt’s VP
Telecom Tiger, 14th Jan 2012
Intent marketing in a mobile operator scenario is about reviving the purchase intent of a mobile subscriber who has earlier attempted to purchase a product or a service without enough prepaid balance. Presenting his views Hetarth Patel, VP Sales, Flytxt says that Its objective is to Identify lost opportunity due to temporary (timely) lack of balance or qualifications, and resurrect such opportunity by sending timely offers to subscriber once the balance is available and/or qualification criteria is met. It is estimated that on an average about 60% of those subscription transactions from mobile users online fail due to lack of enough pre-paid balance. The volume of failed transactions is so high that it makes a certain case for mobile operator’s to invest in Intent Marketing.
http://www.telecomtiger.com/Corporate_fullstory.aspx?passfrom=topstory&storyid=13269§ion=S162

2011

Is the threat of OTT encroachment on SMS Revenue real?
Telecomtiger, 9th January 2012
It would not be exaggeration to say that SMS is the most prolific applications a mobile phone user has ever seen. Since the adoption of SMS messaging in early 90's, it has come a long way. In 2010 alone, around 6.1 trillion SMS messages were sent across the world-about 2 Lakh messages every second.We are yet to see the actual numbers of 2011, but it was estimated to be around 8 trillion. The astounding growth of the medium can be attributed to its simplicity and the fact that it is supported by majority of handsets.
http://www.telecomtiger.com/Corporate_fullstory.aspx?passfrom=topstory&storyid=13233§ion=S162

Interpreting and analyzing data is vital for successful business
Telecomtiger, 2nd December 2011
The sheer volume of information generated in the mobile age makes it difficult for legacy technologies to manage and analyze them and this is where new technology comes to the rescue. Prateek Kapadia, leading the technology innovation at Flytxt speaks to TelecomTiger about the importance of big data analytics that is driving the business decisions across the world today and setting the stage for how businesses will operate in future.
http://www.telecomtiger.com/interviewDetail.aspx?id=43

Flytxt wins IEEE Cloud Computing Challenge 2011 in Athens
12th, December 2011
Flytxt, a provider of global mobile advertising solutions, has won the 2011 IEEE (Institute of Electrical and Electronics Engineers) Cloud Computing Challenge (C3) held in Athens, Greece.
http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2698511.ece
http://keralaitnews.com/it-parks/technopark/3953-flytxt-wins-ieee-cloud-computing-challenge-2011-in-athens
http://www.technoparktoday.com/flytxt-wins-ieee-cloud-computing-challenge-2011-in-athens/
http://www.telecomtiger.com/Technology_fullstory.aspx?storyid=13064§ion=S210
http://www.techgoss.com/Story/4034S14-IEEE-award-for-Flytxt.aspx

Flytxt partners MARA-ISON for Mobile Advertising Business in Africa
29th, November 2011
Flytxt, the provider of global advertising solutions, has partnered with MARA-ISON to offer its services throughout Africa, the world's fastest-growing mobile market.
http://ghanapolitics.net/Business-in-Ghana-News/flytxt-partners-mara-ison-for-mobile-advertising-business-in-africa.html
http://tekedia.com/31452/flytxt-maraison-partner-create-digital-advertising-platform-mobile/
http://www.modernghana.com/news/365331/1/flytxt-partners-mara-ison-for-mobile-advertising-b.html
http://www.businessdayonline.com/NG/index.php/tech/telecoms/30768-flytxt-maraison-partner-on-digital-advertising-platform-for-mobile-networks
http://allnewsghana.com/ghananewsbusiness/20021-flytxt-partners-mara-ison-for-mobile-advertising-business-in-africa.html
http://www.allnewsnigeria.com/nigeria-news-business/26083-flytxt-partners-mara-ison-for-mobile-advertising-business-in-africa.html
http://www.itvarnews.net/news/13641/flytxt-alliances-with-maraison-for-mobile-advertising-business-in-africa.html
http://telecomtiger.com/Corporate_fullstory.aspx?storyid=12989&flag=1&passfrom=topstory§ion=S162
http://keralaitnews.com/it-parks/technopark/3800-flytxt-partners-mara-ison-for-mobile-advertising-business-in-africa
http://www.telecomlead.com/inner-page-details.php?id=5134&block=
http://www.exchange4media.com/news/story.aspx?Section_id=4&News_id=44374
http://voicendata.ciol.com/content/news1/111113005.asp

Flytxt joins hands with yumobile in Africa

Flytxt, the pioneering mobile marketing and advertising technology company, today announced the addition of the yuMobile to its client portfolio. yuMobile will deploy Flytxt's integrated carrier class mobile marketing software platform NEON on its network in Kenya. The integration of Flytxt's Solution to its network will enable yuMobile to offer on time, contextual and relevant promotions leading to highly personalized marketing messages and in extending greater value to its rapidly increasing subscriber base.' Read more on the coverages –

http://press-release.medianama.com/
http://www.indianewsz.com/business-news/latest-business-news/64964-Flytxt-bags-deal-from-yuMobile
http://www.insightvas.com/news-details-vas-1110.html
http://www.tele.net.in/contract-and-orders/item/8640-flytxt-joins-hands-with-yumobile
http://www.itvarnews.net/news/13416/yumobile-collaborates-with-flytxt-in-africa.html
http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2545980.ece
http://keralaitnews.com/it-parks/technopark/3268-essar-telecoms-yumobile-joins-hand-with-flytxt-in-africa
http://www.technoparktoday.com/flytxt-joining-hands-with-yumobile/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+technoparktoday%2FXvJK+%28TechnoparkToday+-+IT+News%2C+Jobs%2C+Events+Online%29
http://ibnlive.in.com/news/flytxt-joining-hands-with-yumobile/195913-60-123.html

Flytxt makes it to the finalists in NASSCOMS Emerge top 50 finalists

The Hindu, 12th October 2011

Veekshanam, 12th October 2011

Janmabhumi, 11th October 2011

Janayugam, 11th October 2011

Deshabhimani,11th October 2011

Deepika, 11th October 2011

Metro Vaartha, 11th October 2011

Mathrubhumi, 11th October 2011

The New Indian Express,14th, 15th, 16th May 2011

Three Kerala IT firms MobME Wireless, Innoz Technologies and Flytxt win Nasscom honours
The Economic Times, October 2011
MobME Wireless, Innoz Technologies and Flytxt, all headquartered at the Technopark campus here, feature in the Nasscom's list of 50 top emerging IT companies in the country this calendar year.
Read more...

Flytxt among top 50 innovators nominated by Nasscom
NASSCOM Emerge, October 2011
After the success of last year's listing, the EMERGE Forum within NASSCOM has begun work in full earnest for the 2011 listing. In addition to last year's categories of Growth, Markets (non-traditional / domestic), Products, and Services, this year, the categories have been expanded to include EMERGE Growth Innovation & Start-Ups. With EMERGE 50, we have a sharp focus – in the process we have been able to spotlight the FUTURE IT companies. We are glad to announce that we witnessed massive interest from companies this year as well and received over 350 applications across different awards categories.
Read more...

Flytxt to raise $15 million to expand business in SE Asia and Middle East by Q2, 2012
Telecom Lead, September 2011
Flytxt, which is very active in the mobile advertising and marketing space, recently launched a technology forum India. Talking about expansion plans in APAC, Africa and the Middle East, Vinod Vasudevan, Group CEO, Flytxt also touches on the upcoming QREDA m-advertising platform launch
Read more...

Hadoop puts an end to techies woes
16th September 2011, The New Indian Express
Thiruvananthapuram – Atleast some of us would have cursed the unnecessary promos appearing on our facebook homepage, linked in or similar social networking accounts. Many might have spent time getting rid of the untimely visits by irksome sms's on dating, friendship and predictions from their mobile phones.
Read more...

Flytxt Technology could seek investors to make exits for venture funds in 12-18 months
Flytxt
Flytxt Technology Pvt Ltd, a privately held, India-based, mobile marketing technology provider, could seek strategic or private equity (PE) investors to prepare for an exit by existing venture investors in the next 12-18 months, said CEO Vinod Vasudevan. The incoming strategic or PE investor could buy out the shares by the existing venture investors in the company, he added.
Read more...

Flytxt to conduct big data workshop
The new Indian Express, 9th September 2011
Flytxt, the Technopark-based mobile marketing and advertising firm, is conducting the second edition of the developer-to-developer big data workshop on 'Harnessing Hadoop for Big Data' on September 13 at the Park Centre from 9.30 am to 1 pm. The first workshop on Hadoop for technology enthusiasts and application developers in Kerala was held earlier this year in March.
Read more...

Flytxt announces Big Data Workshop Series II on Harnessing Hadoop
Monday, 05 September 2011, Kerala IT News
Following the success of the first Dev2Dev Workshop on Hadoop, Flytxt, the Technopark based technology leader in mobile marketing and advertising, has announced the second edition of the Developer to Developer Big Data Workshop on 'Harnessing Hadoop for Big Data' on September 13, 2011 at the Park Centre in Technopark, Trivandrum. The first of its kind workshop on Hadoop for technology enthusiasts and application developers in Kerala was held earlier this year in March.
Read more...

Flytxt zeroes in on mobile ads business in Africa
Thursday, 08 September 2011, Financial Chronicle
Trivandrum-headquartered Flytxt, a mobile marketing and advertising firm, is in the process of signing up African operators as the 150-people firm consolida­tes its business in the continent, a top official said.
Read more...

Flytxt expansion to Africa
Malayala Manorama, 25 May 2011
As a part of the global expansion, Flytxt at the Technopark campus plans to increase its number of professional's from 160 to 350.Flytxt develops software's which identifies the interests of the users and deliver's advertisements on products relevant to the customer's interest.
Read more...

Operators should control the medium
Business Standard, May 2011
Abhay Doshi talks to the Business Standard on the necessity of Mobile Operators to take control of mobile marketing and advertising media. He stresses that once this is done, mobile advertising will transform from Spam to a preferred consumer engagement channel.
Read more...

Flytxt to host Big Data Workshop on 'Harnessing Hadoop'
Kerala IT News, Feb 2011
Flytxt, the Technopark based technology leader in mobile marketing and advertising, is hosting a Developer to Developer Big Data Workshop on 'Harnessing Hadoop for Big Data Analytics' on March 9, 2011.
Read more...

Flytxt, Lodestar Media to power mobile ads
CIOL News, Feb 2011
Under a strategic partnership, Flytxt would offer its advertising technology platform to Lodestar Media, which will allow mobile ads to reach relative audiences with impact measurements."
Read more...

Will 3G change the future of mobile advertising in India? 

Rediff News, Feb 2011
Abhay Doshi, senior director marketing, Flytxt talks about the impact of 3G on Mobile Advertising. "Mobile advertising has emerged as an integral medium of a brand's marketing campaign. It aims to fulfill the gap that traditional media has been unable to bridge. A lot of new-age brands are ready to experiment with this medium."."
Read more...

2010

India is now a hot market for mobiles
The Financial Express, Nov 2010
Dr. Vinod Vasudevan talks about the sporadic growth of mobile marketing industry and Flytxt's role in it. In an exclusive chat with Financial Express, he also outlines Flytxt strategies and growth plans."
Read more...

Flytxt to widen operations
The Hindu Business Line, Oct 2010
Flytxt, a Technopark-based company specialising in mobile marketing and advertising solutions, is planning a major expansion. A press note quoting David Harper, chairman of Flytxt, said: "The market demand for mobile marketing and advertising is accelerating significantly."
Read more...

Mobile Marketing : Focus on India
Mobile Marketing Magazine, Sept 2010
"Mobile Marketing in India will grow to over 10 per cent of all adver-tising spend,provided the operators' assets-consumer data and invento-ry-are brought into the mobile marketing and advertising echo system,"Dr. Vinod Vasudevan talks about Mobile Marketing trends in India.
Read more...

Telcos should consider quitting bulk SMS business
Telecom yathra ,September, 2010 "We feel that just like Airtel, operators need to control this spamming and not allow devaluation of the medium. If the spamming is stopped, telcos will be able to earn ten times more revenue of what they are getting right now," Dr. Vasudevan expresses his opinion on banning of bulk SMS by Aircel.
Read more...

Ready to join the big league
Telecom yathra ,August, 2010
Currently, the mobile marketing and advertising ecosystem largely excludes mobile operators, who have critical assets for mobile advertising – subscriber information and vast ad inventory.This has resulted in mobile advertising being predicted to constitute just one to two per cent of all advertising growth over the next four to five years, which is less than a tenth of its true potential, Dr. Vasudevan reflects on current mobile marketing growth trends.
Read more...

Wireless carriers to ramp up on-deck advertising
Mobile Outlook 2010 Mobile Marketer, 2010
Dr. Vasudevan's quote in Mobile Marketer's Mobile Outlook 2010
Read more...

Differentiating real-time from traditional BI
CXO Today,30 Jun, 2010
In an exclusive interview, Dr Vinod Vasudevan, Group CEO, FlyTxt explains the need to differentiate between real-time customer insights and traditional BI.
Read more...

Working beyond the metropolitan
Times Ascent, May 7, 2010
"Priorities of employees are changing; there are more takers if the job is enterprising and the technology is innovative and promising. In such cases, location becomes irrelevant", says Rajesh Mathachan.
Read more...

Flytxt updates mobile marketing platform
Telecom yatra, April 28, 2010
Flytxt, the Trivandrum-based mobile marketing company, has launched the advanced version of its mobile marketing platform Neon. Built for mobile operators, it enables them to launch high volume marketing programmes to generate incremental revenue from existing subscribers.
Read more...

Mobile Shopping: Soon a reality
Express Computer, April 2010
Pravin Vijay, Director of Marketing shares his views on trends in mobile commerce...
Read more...

Operators unlocking the value of subscriber information
Mobile Marketing Magazine, February 2010
Mobile Marketing Magazine's special edition published at Mobile World Congress discusses about how the mobile operators around the world are opening up their customer databases to advertisers. According to Dr. Vinod Vasudevan, there is a renewed effort among operators to build data stores and data warehousing solutions...
Read more...

WiMax proliferation can change rules of mobile/VAS game
CIOL, 12 January, 2010
The VAS market, currently valued at Rs 65 billion ($1.35 billion), constitutes about nine to 10 per cent of the total revenues for telecom operators in India and is expected to be 40 per cent of total revenues of operators in the next three-five years. Dr. Vinod Vasudevan, Group CEO, Flytxt, discusses the industry trends and some of his plans for 2010 in an interview with CIOL Excerpts..
Read more...

The future of Mobile Advertising
Express Computers, Jan 2010
Industry experts share their views on the future of mobile advertising with the advent of 3G. Participating in the discussion, Dr Vinod Vasudevan commented that improved user experience of 3G will also make the mobile Internet more popular, thereby increasing the potential for mobile advertising.
Read more...

Good bye recession, bright days are ahead!
Express Computers, Jan 2010
According to Dr. Vinod Vasudevan, Group CEO, the economy is now showing signs of recovery and in 2010, we should see more stability and possibly, an upward trend... Industry experts share their outlook for 2010.
Read more...

2009

Mobile Marketing Crippled
Voice & Data, December 2009
Dr. Vasudevan stresses on the need to drive CRM based mobile marketing programmes.
Read more...

Exclusive Interview With Dr. Vinod Vasudevan, CEO, Flytxt – Conversational Mobile Marketing Technology
WAT Blog, 8 December, 2009
Dr. Vinod Vasudevan shares key insights on mobile marketing, and reflects on trends that will define the scope of industry.
Read more...

Happy Employ = Productivity
 Times Ascent, 7 December, 2009
Rajesh Mathachan, Head of HR, Flytxt emphasises on an employee empowered work culture to increase productivity.
Read more...

The 7th Mass Medium
Advantage, November 2009
Mobile marketing has to become a critical component of a marketing strategy, emphasises Dr Vinod Vasudevan, group CEO of Flytxt. He identifies key trends that have emerged as critical to a mobile operator's marketing strategy
Read more...

Flytxt strengthens focus on mobile marketing
CIOL, 24 November, 2009
Dr. Vasudevan reflects on mobile marketing trends, and discusses Flytxt's future plans.
Read more...

Subscriber value turns new target for telcos
Economic Times, 23 September 2009
David Harper and Dr. Vasudevan in talk with Special Correspondent, Economic Times highlights the need for intelligent commercial communication with subscribers to retain them and maximise their value.
Read more...

Untargeted messages irritate consumers
My Mobile, September - October 2009
In the article published in My Mobile, Dr. Vasudevan shares his views on current trends in mobile marketing, subscriber privacy and impact of 3G on mobile marketing.
Read more...

Conventional to Conversational
Voice & Data, August 2009
Dr. Vinod V Vasudevan highlights the need to shift from a conventional marketing to conversational marketing approach, to ensure that customers and operators gain maximum from VAS.
Read more...

Ads on Mobile: Short & Sweet
My Mobile, July-August 2009
Dr. Vinod V Vasudevan, Group CEO of Flytxt expresses the significance of mobile as a marketing channel in conversation with My Mobile.
Read more...

Mobile marketing 2.0 hits SA
IT Web Africa, 08 July 2009
IT Web Africa talks to David Harper, Chairman and Dr Vinod V Vasudevan, Group CEO in Johannesburg on Flytxt's expansion plans in ZA.
Read more...

No Looking Back
Voice & Data, 04 July, 2009
Voice & Data profiles key technology players in Indian VAS market and also reflects Flytxt views on Operators' role in the mobile marketing value chain.
Read more...

Making mobile marketing effective
Express News Service, 03 June 2009
Vinod Vasudevan, Group CEO of Flytxt speaks about the current scenario, potential and challenges in mobile marketing.
Read more...

Flytxt to Focus on Neon Technology Business
VAR India, May 2009
VAR India profiles Flytxt and briefs about how Neon, it's fully integrated carrier-class mobile marketing platform enables Operators to do customer centric mobile marketing.
Read more...

Mobile Marketing : Donning a New Hat
Voice & Data, 05 May, 2009
This article captures the views of Operators and other stakeholders about Mobile Marketing.
Read more...

Mobile Advertising
Express Computer, 04 May 2009
Dr Vinod V Vasudevan expresses his views on Mobile Marketing in an article on how mobile marketing is gaining momentum in India.
Read more...

Mobile Marketing Takes Off in India
ZDNet Asia, 27 April, 2009
Dr Vinod V Vasudevan expresses his views on mobile marketing in an article on Mobile Marketing trends in India.
Read more...

Flytxt eyes 3 more deals from telecom market
Business Standard, 25 March, 2009
Tim Williams briefs Business Standard about current mobile marketing trends in India and Flytxt's focus on Indian operators.
Read more...

Reliance Communications implements Flytxt's new mobile marketing platform
Mobile Marketer, 12 March, 2009
Tim Williams talks on how targeted campaigns will transform the mobile marketing effectiveness for Reliance.
Read more...

Transitioning Through Different Roles
Smart Techie, February 2009
Dr. Vinod Vasudevan talks about his new role as the Group CEO of Flytx in conversation with Smart Techie.
Read more...

Netherlands co bullish on India
Hindu Business Line, 06 Feruary, 2009
David Harper, Chairman and Dr. Vinod Vasudevan, Group CEO talks on Flytxt's strategy in India.
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Flytxt unveils its growth plans
Economic Times, 29 January, 2009
Dr. Vinod Vasudevan, Group CEO, Flytxt unveils the company's Mobile Marketing 2.0 vision and global strategy.
Read more...

Mobile VAS needs Holistic Approach: CXOs
CXO Today, 20 January, 2009
Flytxt on Mobile VAS.
Read more...

Indian Mobile Marketing must improve
IT Examiner, 19 January, 2009
Tim Williams shares his views in the article on Mobile Marketing.
Read more...

Call registry will leave BPOs in doldrums
IT Examiner, 19 January, 2009
Tim Williams shares his views on the importance of Privacy and DNC mechanisms in mobile marketing.
Read more...