Flytxt is named 2012 Red Herring Top 100 Companies in Asia
September 13, 2012, Trivandrum, India
Flytxt, the provider of integrated real-time closed loop mobile marketing solutions, announced today that it has been named the winner of 2012 Red Herring Top 100 Asia Award. Red Herring’s editorial team analyzed hundreds of cutting edge companies and technologies and selected those who are positioned to grow at an explosive rate.
The finalists were short listed for the 2012 Red Herring 100 Asia Award from a pool of hundreds of the most innovative and promising companies from across Asia. The Finalists were evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, IP creation, CAGR, execution of strategy, and disruption in respective industries.
Flytxt offers integrated real-time closed loop campaign management solution that enables marketers to achieve incremental ROI through multi-channel and multi-level campaigns personalized for each subscriber. It improves marketer’s agility through precise segmentation, advanced feedback mechanism, automated fulfilment and reporting. The platform’s ability to reduce churn and manage loyalty results in incremental revenue, subscriber retention and enhanced subscriber experience.
“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Flytxt embodies the vision, drive and innovation that define a successful entrepreneurial venture. Flytxt should be proud of its accomplishment, as the competition was the strongest it has ever been.”
Red Herring’s Top 100 Asia list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
Commenting on this occasion, Dr. Vinod Vasudevan, Group CEO, Flytxt, said,” We are elated to be the recipient of such a prestigious award. Flytxt has always been at the forefront of transforming mobile marketing and advertising to the next level. This award reinforces that commitment and encourages us to challenge the boundaries of innovation. This award has special significance to Flytxt as it was pitted against some of the best competitors in the field of innovation and technology from where it emerged as a winner.”
The assessment of Red Herring Top 100 potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.
About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.
Flytxt is the technology leader in closed loop mobile marketing and real-time campaign management. Flytxt enables mobile operators to generate incremental revenue through precisely targeted high impact mobile marketing campaigns. Flytxt with its unmatched technology and marketing competency is one of the fastest growing mobile marketing companies in the world. The company’s sophisticated campaign management technology combined with its mobile marketing consultancy helps operators to achieve their marketing ROI objectives. Flytxt offers its solutions to several leading operators across South Asia and Africa with a combined subscriber base of over 250 Million. The company has run over 50000 highly successful campaigns across these continents over the past 12 months. With its global delivery centre at Trivandrum, Flytxt has presence in Delhi, Mumbai, London, Nairobi, Lagos, Colombo, Netherlands and Johannesburg. For more information about Flytxt, visit www.flytxt.com.
For further information, please contact:
Gargi Basu Assistant Manager, Marketing
O: +91 471.3081718