Flytxt platform recognized as ‘ Exemplar’ in NASSCOM’s Product Excellence Matrix for Marketing Analytics
November 27, 2013, November
Flytxt, the provider of Big Data Analytics powered marketing solutions for Communication Service Providers (CSPs) with a focus on generating incremental economic value, today announced that its platform NEON has been positioned in the ‘Exemplar’ quadrant of NASSCOM’s Product Excellence Matrix for Marketing Analytics applications. Flytxt platform is the only one to get featured in the ‘Exemplar’ quadrant of the matrix. NASSCOM in partnership with Frost & Sullivan has rolled out the ‘Product Excellence Matrix’ initiative to benchmark Indian software products across categories like Business Intelligence and Marketing Analytics. The matrix was created after evaluating more than 60 software products in Analytics domain based on criteria like product innovation and roadmap, go to market strategies, client references and business model.
Download NASSCOM Analytics Product Excellence Matrix Report
“We are honored to receive this recognition for our flagship platform NEON from NASSCOM and Frost & Sullivan”, said, Mr. Abhay Doshi, V.P Product and Marketing, Flytxt. While elaborating on Flytxt’s product vision, he added, “CSPs have huge amount of subscriber information generated at varied rate in a wide range of formats, pertaining to almost 90% of global population. Our vision is to enable CSPs to generate more than 10% economic value, leveraging on their unique information asset. Our platforms not only integrate any and all data to derive insights, actions and recommendations, but also facilitate man-machine collaborated decisioning and online experimentation to enhance marketing agility and generate measurable economic value across business workflows.”
Flytxt’s Big Data Analytics powered customer experience, revenue management and mobile advertising solutions enable CSPs to generate incremental revenue, reduce customer churn, enhance customer experience and create new revenue streams. The company has generated 2 to 7% economic impact for clients till now leveraging its Big Data Analytics powered solutions and unique CTE (Consulting, Technology and Execution) based service delivery model.
Flytxt is a leading provider of Big Data Analytics powered solutions with a focus on enabling mobile operators to derive measurable economic value from subscriber data. The company offers customer experience and revenue management solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt’s closed loop integrated real-time marketing platform is deployed with leading operators across APAC and EMEA, serving more than 400 million subscribers and has generated around $250 million incremental revenue for operators till now.
Flytxt has won many industry awards and recognition like Gartner Cool Vendor, NASSCOM Emerge 50 League of 10, Aegis Graham Bell award for innovation in Mobile Advertising, BID International Quality Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. With its corporate office in Netherlands and global development centre at Trivandrum, the Company has presence in Delhi, Mumbai, Dhaka, Lagos, Nairobi and Dubai. For more information about Flytxt, visit www.flytxt.com.