The Tussaud’s Group today announced that it has chosen Flytxt, the mobile marketing services provider, to provide a series of M-Ticket promotions this summer for its premier theme park, Alton Towers.  The initiative aims to increase footfall and is based on the new ride for 2005, ‘Rita ‘ Queen of Speed’, which has already topped the Alton Tower’s guest survey as the best ride ever.

Six radio stations will support the promotion across the UK including Galaxy 102.2 and Century 106.  Consumers will be encouraged to text into a shortcode to receive an M-Ticket and then turn up at the theme park with their mobile and ticket number to claim their 2 for 1 offer.  The consumer is able to redeem their ticket within 24 hours of receipt and will also receive a reminder message as the weekend approaches to prompt them to go the park.  If they happen to lose their ticket number a function to retrieve that vital code via text is available.  The mechanic features an opt-in for database build opportunities.


The M-Ticket code was produced by Flytxt to be compatible with the Alton Towers ticketing system rather than having to use stand-alone multi-media kiosks at the attraction. This results in a far more streamlined process for both the consumer and the park.   

The Tussaud’s Group’s decision to run the M-Ticket promotions for Alton Towers follows a successful trial, run by Flytxt, in May this year for similar activity for Alton Towers.  15% of the total entries to the promotion went on to redeem their tickets resulting in an increased footfall of 1,000.  This pilot ran for 3 weeks and was supported by radio station BRMB.  

Pamir Gelenbe, co-founder and Director of Corporate Development, Flytxt: “We’re thrilled to be working with The Tussaud’s Group. This mobile ticket mechanic offers the consumer both convenience and a valuable reward, and provides Alton Towers with a seamless integration with its existing system ensuring a fast turnaround process of data.”
 


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Notes To Editors
 
About Flytxt

The company was ranked 12th in the Sunday Times Tech Track 2004 and as one of Tornado Insider’s TOP 100 European companies for 2003 for a second year running.

As a founder of the Mobile Marketing Association (MMA), Flytxt is dedicated to ‘permission-based communication’ and is sensitive to consumers’ privacy.

For further information on Flytxt please contact:
Paola dos Santos Mob:    07968 593 037
Email: This email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protected from spam bots, you need Javascript enabled to view it

About The Tussaud’s Group

A major entertainment business, The Tussauds Group is based in the UK and is a global developer and operator of leading visitor attractions with 12 million guests a year. 

The company is founded on the original Madame Tussauds in London, which has a history spanning more than 200 years and following recent expansion there are now Madame Tussaud's attractions in Amsterdam, Hong Kong, Las Vegas and New York.