Billington Cartmell, one of the Top 20 promotional and direct marketing agencies and Flytxt, the wireless marketing expert, today announced a unique partnership to offer clients the complete wireless marketing service to capitalise on this rapidly growing medium. The move marks a first for the industry, combining the strategic and creative brand communication expertise of Billington Cartmell with Flytxt's technological skills in wireless marketing. Flytxt also intends to build its presence within the advertising and marketing services industry with future partnership agreements.

Billington Cartmell will be offering its clients, which include Motorola, Carlsberg-Tetley, Burger King and Nestle, unrivalled marketing expertise in developing wireless marketing campaigns via text messaging (SMS), multi-media messaging and gaming, using Flytxt's wireless campaign management platform. To underline its commitment to this medium, Billington Cartmell has become the first marketing services agency to join the Wireless Marketing Association, which was co-founded by Flytxt.

The use of wireless marketing for promotional and direct marketing is still in its infancy and the potential is phenomenal. This partnership aims to be at the forefront of the industry and signals a huge change in communication campaigns and their perception amongst consumers.

Pamir Gelenbe, co-founder and VP Business Development of Flytxt, commented: "We are extremely excited about Flytxt's move into the promotional and direct marketing sector, and we are delighted to be working with an innovative agency such as Billington Cartmell, which is already advising its clients on wireless marketing strategies. Wireless marketing is about to explode in this sector and Flytxt is well positioned to service the surging demand."