The lucky campaign participants will be sent M-coupons, which they can exchange in participating Punch Pub Company pubs for a pint of Carlsberg. In this innovative use of interactive text messaging M-coupons will bridge the gap between the contact with potential customers through banners and posters around pubs and the point of purchase.

The campaign aims to promote Carlsberg in participating Punch Pub Company pubs across the country including the Home Counties, South East, East Midlands, North West and Yorkshire. Kicking off on 1st September to coincide with the first qualifying game, Germany v. England, the promotion will span across 40 Punch Pub Company pubs nationwide. The objective of the campaign is to attract new customers.

The campaign will continue throughout the rest of the qualifying games through September and October. On the day of each match, pub goers will be invited to send a text message to a number displayed on a promotional banner outside participating Punch Pub Company pubs and Flytxt will capture the location of the pub goers. Punch Pub Company pubs will be involved in the campaign from across the Home Counties, South East, East Midlands, North West and Yorkshire. The first 50 people to sign up will be sent a unique SMS voucher, or M-coupon, which will be redeemable against a pint of Carlsberg lager at a participating Punch Pub Company pub on the day of the qualifying game. Everyone else will receive a text message inviting them to try again at the next match.

Carsten Boers, VP of Sales and Marketing at Flytxt, commented:
'Punch Pub Company and Carlsberg-Tetley were the first companies to use text message campaigns in this way and the success of the trials in May have meant that both are keen to move further ahead with this medium. The success of the previous campaign also proves that text messaging is not a just a teen phenomenon as was previously believed, as participants are largely 18-55 year old males.'