New ‘Flytxt Publisher’ used for content management and distribution. Chrysalis Group plc, the music and media group, today announced that it has partnered with Flytxt, the leading mobile technology provider, to provide the delivery platform for its recently launched Chrysalis Mobile business.

The announcement formalises an eighteen-month period where Chrysalis and Flytxt have worked together to develop mobile content delivery and CRM solutions optimised for media and retail channels. The partnership sees the launch of a highly specialised mobile delivery platform based on ‘Flytxt Publisher’ platform ahead of a period of major growth in demand for mobile music in all formats.

The market for mobile ringtones alone was estimated at $1.1 billion in Western Europe in 2003. However, this content market is now at an inflection point as demand shifts from existing monophonic and polyphonic ringtones towards ‘real tunes’ – actual elements of songs that require master rights access, a core area of expertise for Chrysalis.

Using the Flytxt platform, Chrysalis Mobile will act as a service provider to media and retail partners – sourcing and hosting music content across a number of genres for delivery to their consumer audiences on demand via mobile devices. Chrysalis Mobile is working with the record industry around individual artist promotion and with partners to integrate mobile music with their existing consumer marketing strategies. Mobile content initially delivered through the partnership will include:

·  Ring Tones – Monophonic and Polyphonic

·  Real Tunes – Mobile edits of actual songs

·  Images and Other Artist Content

In line with device penetration, the partnership will also enable the delivery of full song downloads to mobile devices.

Given Chrysalis’s unique heritage in music publishing and recording as well as its national radio, Chrysalis Mobile is now well placed with Flytxt to create valuable services that can profitably help its clients and partners to capitalize rapidly on this market opportunity.

Flytxt’s core area of expertise is its heritage in mobile technology solutions, particularly around the delivery of mobile messaging and customer relationship management (CRM) – a core reason for its selection by Chrysalis Mobile. Through Flytxt Publisher, the industry’s first fully integrated mobile content solution, Flytxt will manage and deliver music content across various channels including web, WAP, xHTML, IVR, SMS, and J2ME for subscribers to browse, sample, select and purchase.

The partnership will initially see the promotion of services into the Chrysalis Galaxy radio audience in April, to be followed by several further retail and radio partners.

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