London based design group oki-ni today announced the launch of its first mobile campaign in the companies’ opening move towards building and managing a mobile database to foster longer-term relationships with its customers. Flytxt has built a WAP site to support the group’s online brochure oki-ni.com and later this month is due to send out the first of its WAP messages to customers in Asia, US, South Africa and Europe.  Activity, in turn, is intended to drive repeat visits to the WAP site and ultimately increase sales online.

oki-ni works in collaboration with a range of globally renowned brands and designers to create products unique to oki-ni.  oki-ni ensures that all its designs are produced in strictly limited numbers to maintain rarity and uniqueness.  It also avoids the concept of 'seasons' by constantly developing designs and introducing new products on a monthly basis.  The WAP site will support this approach and will offer ‘first to know’ details about new clothing, accessories, footwear and consumer electronics every month.  If customers choose to sign up to the service they will receive a periodic WAP push newsletter pointing them in the direction of the mobile site.  

Initial incentives to drive customer acquisition at launch include a promotional code on the WAP site that can be used when purchasing online and an automatic entry into a prize draw to win an exclusive adidas trainer.

Pamir Gelenbe, co-founder and Director of Corporate Business Development said: “This is a big step for a retailer and we’re keen to monitor the progress of this campaign as well as develop the group’s CRM strategy and implement further campaigns.  The mobile Internet is now a viable medium for brands to make use of and support their services and products because of the increased penetration of multimedia handsets.”

Alison Convey from oki-ni added: “A WAP site and overall mobile strategy seemed to be the most logical step for our offering.  Our products are very exclusive and are perfect for mobile activity of this nature as they fit the demographic of a WAP user – technology savvy, high disposable incomes and a penchant for designer items.”

 

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Notes to Editors:

About Flytxt

Flytxt, the mobile marketing services provider, has become synonymous with quality and innovation within the mobile marketing and content industries.

Incorporated in 2000, Flytxt founded the phenomenon that has become “mobile marketing” today and has since also become the provider of choice within the mobile content sector. Flytxt’s clients are the leading brands from across the media, entertainment, FMCG, retail, leisure and mobile operator sectors. Its technology has delivered some of the most complex mobile programmes that the industry has known.

As a founder of the Mobile Marketing Association (MMA), Flytxt is dedicated to ‘permission-based communication’ and is sensitive to consumers’ privacy.

For further information please contact:

Paola dos Santos on 07968 593 037, This email address is being protected from spam bots, you need Javascript enabled to view it

http://www.flytxt.com

About oki-ni

Our aim is to break from many of the long-standing traditions and conventions of the fashion and design industry. We have dedicated production facilities which ensures that all our designs are produced in strictly limited numbers.

oki-ni develops products over a wide range of disciplines: clothing, accessories, footwear, consumer electronics, in addition to working with a series of artists on various projects.

In addition to the website, we have physical presence via our flagship store at 25 Savile Row, as well as concessions in Glasgow, Stockholm and Hong Kong.

For further information, please contact:

Vicki Driver

This email address is being protected from spam bots, you need Javascript enabled to view it

+44 (020) 7608 9102

http://www.oki-ni.com