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FHM determines the world's 100 sexiest women via mobile |
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Wednesday, 03 March 2004 |
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FHM, Emap's market-leading men's monthly title, is launching a mobile voting campaign to support the 10th annual ''FHM 100 Sexiest Women in the World' promotion.
'FHM 100 Sexiest Women in the World' is FHM's most popular and talked
about promotion annually. Flytxt, the mobile technology experts, is
working with FHM to establish interactivity with its readers via the
mobile device and to enable mobile voting for 'FHM 100 sexiest'.
This year FHM readers can vote for their favourites via mobile, post or through FHM.com. Readers can vote for their favourite ladies by sending their names to a 5 digit short code. The 'FHM 100 Sexiest Women in the World' supplement will then reveal the sexiest women on the planet after all of the readers' votes have been counted.
Over three million British men read FHM every month. Over two million took part in voting for 'FHM 100 Sexiest Women in the World' in 2003. FHM hopes mobile voting will drive up the number of readers voting for the world's sexiest in 2004!
A spokesperson for FHM commented "We hope to use mobile to develop closer relationships with our readers, encouraging their loyalty and generating repeat sales. As 'FHM 100 Sexiest Women in the World' is undoubtedly the highlight of our year mobile voting is the perfect opportunity to encourage our readers to interact with the magazine."
David Barker, Commercial Director, Flytxt stated "FHM's choice of Flytxt as their mobile partner expands our relationship with Emap, allowing us to branch out and target the adult FHM reader using mobile. Mobile opens up many exciting opportunities for FHM and hopefully next year we can bring the 100 sexiest women direct to readers' mobiles via MMS!"
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