five communication, whose clients include Unipath, Interbrew, Nestlé and Barclays, prides itself on providing creative work that challenges some of the more celebrated agency names in the industry..

Bob Jackson, Account Director at five communication says: "Our alliance with Flytxt is the result of a thorough review of the SMS market. Flytxt proved in its pitches and through our recent work together, that it is the best in the field of wireless marketing and we're confident that our partnership will be important to our ongoing pursuit of truly integrated and relevant solutions for our clients."

Flytxt proved that it fulfilled five communication's criteria for providing comprehensive, SMS based, end-to-end solutions combined with a thorough understanding of their use within a broader integrated below-the-line marketing context.

Carsten Boers, Head of Client Services at Flytxt comments: "five communication and Flytxt have begun working closely together for the past few months and we have been impressed with the their flair for innovation and originality. SMS sales promotional and direct marketing will not only fit well with five communication's existing range of services, it will also allow them to deepen their clients' relationships with consumers."