Steven Hess, Managing Partner of Weapon7 said “Interactive TV and mobile are made for each other.  Each have specific communication properties which when considered together make for more powerful communication.”

Hess added “Consumers do not separate messages so why should we? This is an opportunity to think about a marketing problem at the same time so that we can consider which channel might carry which messages.”

  Flytxt and Weapon7 will be able to market its first creative solution at the beginning of March. Some of the leading UK brand names have already expressed their interest of the potential advertising opportunities that will be created as a result of today’s announcement.

-ends-

Notes to Editors:

Flytxt, the marketing services provider, has become synonymous with quality and innovation within the mobile marketing and content industries.

Incorporated in 2000, Flytxt founded the phenomenon that has become “mobile marketing” today and has since also become the provider of choice within the mobile content sector. Flytxt’s clients are the leading brands from across the media, entertainment, FMCG, retail, leisure and mobile operator sectors. Its technology has delivered some of the most complex mobile programmes that the industry has known.

As a founder of the Mobile Marketing Association (MMA), Flytxt is dedicated to ‘permission-based communication’ and is sensitive to consumers’ privacy.

Weapon7

Weapon7 is an award winning digital TV creative agency focusing on the creation and production of interactive TV and enhanced programming.  Weapon7 has formidable experience across each of the UK TV platforms and has created outstanding creative executions for industry leaders including adidas, GSK, Kellogg’s, HSBC, Nissan, Honda, UIP, EMI and Hyundai.

  www.weapon7.com