Flytxt, the wireless marketing expert, today announced its partnership with TargetNMI, a leading communications agency specialising in the youth and leisure sectors. This partnership will allow TargetNMI to offer its clients a combination of both brand communication and wireless marketing in one campaign.

The move marks a first for the youth sector and entertainment industry, combining the strategic and creative brand communication expertise of TargetNMI with Flytxt's technology skills in wireless marketing. Flytxt has already signed a partnership with leading sales promotion agency, Billington Cartmell, and is continuing to build its presence within the advertising and marketing services industry with future partnership agreements in the pipeline.

TargetNMI will be offering its clients - which include Firetrap, Film Four, Codemasters and Vivendi Universal - unrivalled marketing expertise in developing wireless marketing campaigns via text messaging, enhanced messaging and multi-media messaging using Flytxt's wireless campaign management platform. TargetNMI has already demonstrated its commitment to this new medium through its work with Momentum Pictures and Flytxt on the first movie to be marketed by interactive text messaging, the teen comedy 'Get Over It'. The campaign was a great success and helped the film to take £3m at the box office in its first month and propel it to number 3 in the film charts.

The use of wireless marketing for promotional and direct marketing in the youth and entertainment sectors is still in its infancy but its potential is phenomenal. This partnership aims to be at the forefront of the industry and signals a huge change in communication campaigns and their perception amongst consumers.

Dan Duncombe, Planning and Development Director of TargetNMI, commented: "Text messaging is a key marketing tool that has already provided superb results for one of our clients. With our breadth of clients and experience in the youth and leisure marketing sector, and Flytxt's mobile marketing expertise, we will be able to make some real forward strides in developing this service. We've only just scratched the surface on the opportunities out there so far, and our partnership with Flytxt puts us in poll position to develop the offering."

Pamir Gelenbe, co-founder and VP Business Development of Flytxt, commented: "We are extremely excited about the partnership with TargetNMI. Through our joint promotion work on teen movie "Get Over It" we know already that we can work well together. Flytxt is keen to jointly explore further opportunities in the youth and leisure sectors. This is one of the exploding sectors for wireless marketing services and we are expecting surging demand for our joint offering."

About TargetNMI

Communications agency TargetNMI provides multi-discipline communications solutions to a range of clients within the youth sector and leisure industries - including film, fashion, music and computer game publishing. Clients include Firetrap, Momentum Pictures, Film Four, Codemasters, Vivendi Universal and Future Publishing.

About Flytxt

Flytxt is one of the leading wireless marketing firms in the UK and Germany. Flytxt has built a technology platform that enables marketing agencies and direct clients to set-up, execute and track wireless marketing and customer relationship campaigns. As industry expert, Flytxt also acts as a service provider using its own technology platform in connection with its leading Marketing Consultancy team to design and run campaigns on behalf of its clients. Flytxt's technology is applied in the context of wireless sales promotion, direct marketing, brand building and customer relationship management. Flytxt customers include Cadbury's, Emap, Channel 5 and Deutsche Bank.
www.flytxt.com