Flytxt, the leading provider of mobile technology services, today announced the release of Flytxt Direct 3.0, the industry leading mobile campaign management platform. Through Flytxt Direct 3.0, clients are able to set up and run powerful mobile marketing campaigns, to acquire and retain consumers, build brand awareness and drive revenue.

The new release of Flytxt’s proven platform allows clients to create MMS campaigns, view inbound MMS in real-time, as well as enabling them to create enhanced interactivity between brands and their consumers, e.g. running complex multi-stage quizzes and competitions.  With Flytxt Direct 3.0, clients will be able to: 
 

- Design/create SMS/MMS campaigns in real-time to mobile databases
- View incoming SMS/MMS messages from your consumers
- Set up votes, polls, quizzes and competitions in four easy steps
- Segment your database with powerful filtering criteria that you set
- View and automate reports in real-time

Flytxt Direct 2.0 has numerous clients in the media, entertainment and leisure sectors, which will commence to use the exciting features of the new release in the coming weeks. In addition, Flytxt will announce several major client wins from both the media and wireless operator sectors over the next month that will also be customers of Flytxt Direct 3.0.

Flytxt has supported mobile pioneers taking control of their mobile campaigns internally, since the trend began 18 months ago. Their familiarity and confidence with the medium means that by controlling and implementing their mobile activities internally, they can have greater speed to market as well as save money. 
       
Pamir Gelenbe, Director of Business Development at Flytxt commented:
 

“The beauty with this product is that it combines all of the input from four years of client experience together with our robust and reliable core technology platform.  This means that our clients benefit from highly sophisticated and complex technology, wrapped in an easy to use web-based interface.”