Targeted at mobile operators, VAS suppliers and media companies, Sanjit Chatterjee moves from Times Internet to head Global Sales.

Flytxt, a pioneer in mobile advertising and marketing solutions, has launched its innovative software platform Neon in India. The platform created by Flytxt's UK and India technology teams unlocks the value in mobile databases for marketers who reach their customers through the mobile channel.

Announcing this today, Flytxt CEO Tim Williams said, “Indian marketers and telecom service providers will now have access the same technology that has delivered results for mobile operators, music companies, FMCG companies and the world’s most popular airlines.These companies have used Flytxt’s fully integrated technology that allows real time behavioral profiling, analysis, targeting and tracking on a large scale."

The decision to launch in India is a result of the overwhelming market feedback to Neon in India. India's carriers and mobile content service providers have truly adopted mobile media for their marketing and are looking for the next generation technology to transition from just messaging to truly personalized and targeted consumer marketing communication based on demographics and behavior.

Sanjit Chatterjee moves from Times Internet to head Global Sales

Tim Williams also announced the appointment of Sanjit Chatterjee as Flytxt's Director Global Sales based in Delhi. Sanjit has wide experience of working with India's leading Mobile Value Added Service provider Times Internet, Net4India and IT training giant NIIT. Sanjit will be responsible for driving the global sales to Flytxt customers worldwide.

On Sanjit Chatterjee's appointment Tim Williams added, "We are happy to have Sanjit in our executive team – his experience in mobile domain and his energy and drive will have a major impact on our sales in India and around the world."

About Flytxt

Flytxt is a pioneer in offering Mobile advertising and marketing solutions. Flytxt's innovative software platform Neon has helped unlock the value in mobile databases for scores of marketers keen to send targeted, personalized marketing messages to millions of customers per day. Leading companies have run mobile campaigns using Flytxt's robust and scalable technology that even tracks responses. Headquartered in the UK, Flytxt's global reach extends across the USA, South Africa and Brazil.