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New York, NY - April 11, 2005 - Flytxt, the leading provider of mobile marketing technology and services, today announced that it has been awarded a two-year contract to develop and implement integrated wireless programs for Time Inc. starting with People and Teen People magazines.
“There’s a growing understanding in the Unites States
of how mobile marketing can help to drive incremental revenues, increase
audience-brand proximity, and extend brand communication into the personal
sphere,” said Carsten Boers, co-founder and CEO of Flytxt. “We’re
thrilled to be working closely with Time Inc. on their mobile strategy.”
The deal, a significant development for Flytxt's
U.S. operation, underscores the fact that the
US mobile
market is picking up speed. According to Mobile Communications Industry
Analyst, Vikrant Gandi, Frost & Sullivan, "
Mobile
penetration in the United States has eclipsed Internet usage, and a quarter of
adults - and more than 50 percent of teenage mobile owners - are now considered
to be text savvy."
“The mobile channel helps us
extend our brands to reach people wherever they are by creating an exciting and
new interactive relationship with our readers,” said Ned Desmond,
Executive Editor, Time Inc. Interactive.
Time Inc and
Flytxt’s First
Mobile Messaging Campaigns:
To experience the
new Teen People mobile campaign txt JOIN to 89887 or txt JOIN to 72667
for People magazine.
Notes to
Editor
About Flytxt
Flytxt®, the
world’s leading mobile marketing services provider, serves a broad client base
across the media, entertainment, FMCG, retail, leisure and mobile operator
industries. Flytxt’s customers include Pepsi, Cingular, T-Mobile,
Vodaphone, Chrysalis, EMAP, and
Orange, who is
currently leveraging an award-winning Flytxt campaign for its “
Orange Wednesdays” cinema mobile couponing program.
Flytxt was ranked 12th in the Sunday Times Tech Track 2004, and the
company has twice been named to the Tornado Insider’s TOP 100 European
companies list. Incorporated in 2000, Flytxt is headquartered in
London
England,
and has offices in
Seattle,
Washington,
Tampa,
Florida,
and
New York City.
For more information, visit www.flytxt.com.
About Time Inc
Time Inc. is the
leading
U.S.
consumer magazine publisher, with more than 138 magazines Among its well-known
magazine titles are Entertainment Weekly, People, SouthernLiving, Sports Illustrated, and Time. For more
information, visit the company’s web site at http://www.timeinc.com.
Flytxt, the Flytxt logo, Flytxt Direct,
and FXTrinity
are trademarks or registered trademarks of
Flytxt
©
Copyright Flytxt Ltd 2006. Unauthorized use of any content
constitutes a material breach.
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