Voice your opinion on Pandora's Panel!  'Kerrang!', the number 1 weekly music magazine by UK sales, today launched its debut mobile campaign, allowing readers to have their say in Pandora's Panel. Mobile has been chosen as the ideal medium to build a deeper relationship with its young, opinionated and vocal readers. Flytxt, the leading provider of technology and expertise for mobile marketing, is handling all mobile activity.

Pandora's panel aims to give readers an opportunity to voice their opinion and have their say on matters, important to them. Readers will be sent a screensaver of Pandora as a reward for participating. Pandora's Panel will create an enhanced interactivity between the magazine and its readers; give readers the chance to see their opinions in print and help Kerrang! to build brand loyalty. The campaign also aims to encourage repeat sales, as readers will want to find out if their opinions have made Pandora's Panel.

Mobile marketing is an ideal medium for Kerrang!, as it's an easy and fun means for readers to interact with the magazine. Kerrang! readers have strong opinions and are eager to have input into the editorial of the magazine. The campaign aims to drive repeat sales through Pandora's Panel as readers buy their Kerrang! every week in the hope that their text message may be published.

Pandora, a cartoon character in the magazine, is the face of the text club and Pandora's Panel will be an ongoing full-page feature within the weekly magazine. Each week Pandora will pose a question to the readers and will ask for their views on ticket prices, new album releases, gigs and so on. Pandora's Panel will build on the personality of the magazine and give readers someone to text their thoughts to as they would a friend.

Pamir Gelenbe, Director of Corporate Business Development at Flytxt commented, 'SMS is an important channel of communication to build loyalty among Kerrang! readers and open an ongoing dialogue. Kerrang! are providing a valuable service to their opinionated and vocal readers and developing a long lasting relationship with their audience. We are delighted that Kerrang! have chosen to integrate mobile marketing with the editorial content of the magazine.'