The promotion, which launches on Saturday 21st June, aims to create awareness and drive footfall at Motomash events, being held at Top Man retail outlets across the UK.The promotion will be advertised on fly-posters in major cities around the country and encourage consumers to text in for more info. Motomash fans then receive more information about their local Motomash event and can also down load their own mashed music ring tones for free.

This promotion forms part of a bigger on-going campaign. Motorola has secured a global deal in which it sponsors MTV Motomash programmes due to start in the UK on July 14th.