Flytxt has been appointed by Selfridges to handle the SMS technology for the auction of a ‘one off’ body cast of Elle Macpherson.

Directive on Privacy and Electronic Communication is generating both relief and uncertainty within the industry. The DTI's consultation paper on the EU's Directive on Privacy and Electronic Communication is generating both relief and uncertainty within the industry. On the one hand, it's welcomed and on the other, it's causing a mixture of panic and confusion amongst some who believe it will effectively make SMS marketing illegal. So what impact will the legislation have? Will it prohibit the majority of mobile campaigns in the future?

UIP has chosen Flytxt to manage and execute ‘chick flick’ campaign for Paramount Pictures. United International Pictures announced the launch of its mobile marketing campaign promoting the launch of Paramount Pictures’ new ‘chick flick’ movie release, ‘How to Lose a Guy in 10 Days’. UIP has chosen Flytxt, the wireless marketing expert, to manage and execute the campaign, which launches on the 6th April ahead of the UK and Ireland release on the 18 April.

Britart.com have chosen wireless specialist Flytxt to handle the SMS integration. Britart.com, the centre for affordable, well-known British art is taking over Selfridges' window displays in Oxford Street, Trafford Centre and Exchange Square, central Manchester and giving passers by the 'one-off' opportunity to bid via their mobile phone for their favourite piece of original art. The public are invited to take part in the first ever SMS art auction, which runs from March 28th for two weeks, by texting in their bid to a number displayed in the shop windows.

MasterCard moves into the SMS text messaging arena with marketing consultancy services. MasterCard International is launching to the UK financial and retail sector its consultancy service on SMS text messaging, which will focus on permission-based SMS marketing campaigns. The service will help banks and retailers reduce the cost and implementation cycle of SMS campaigns, as well as guaranteeing a high quality of SMS service".