Comic Relief set to boost donations from younger viewers in the run up to Red Nose Day. Comic Relief is set to launch its biggest wave of SMS activity to date in a bid to boost donations from younger viewers in the run up to Red Nose Day. Several wireless initiatives, developed by Flytxt, are hoped to raise funds for the charity via premium rate SMS, while also building an opt-in database of donors for future use.

Britain's first ever mobile phone text to collect promotion offers 'Coca-Cola' & 'Cherry Coke' consumers limited edition CD singles, and the change to get access to 'Coca Cola' Red Room Sessions. 'Coca-Cola' announced its biggest British live and recorded music promotion to date, TXT FOR MUSIC, offering consumers the chance to collect limited edition 'Coca-Cola' Red Room Session CD singles and compilation albums, featuring some of the hottest established and emerging talent from the UK music scene.

British Airways to raise awareness of the airline's official travel partnership of the Rugby World Cup 2003. British Airways is to launch its first text (SMS) campaign this weekend at the Six Nations Rugby Championships to encourage rugby fans to register on ba.com and raise awareness of the airline's official travel partnership of the Rugby World Cup 2003.

Flytxt has been enlisted to bring its' expertise from the interactive broadcast sector. Chrysalis Radio, one of the UK's leading radio groups, today announced a deal with Flytxt, the wireless marketing expert, to run its integrated digital loyalty marketing and advertiser-driven campaigns, involving both SMS and the web, across the group's Heart and Galaxy branded stations.

Flytxt, it is to run a Valentine's Day campaign for its loyal SMS database of 54,000 readers. J17, Emap's magazine for 'cheeky girls', today announced that, together with its wireless marketing provider, Flytxt, it is to run a Valentine's Day campaign for its loyal SMS database of 54,000 readers. SMS club members get the chance to send their Valentine one of a choice of three personalised Valentine SMS logos for their mobile phone screens.

Flytxt, it is to run a celebrity voice-push SMS campaign for Valentine's Day. Bliss, Emap's glossy teen girls magazine, today announced that, together with its wireless marketing provider, Flytxt, it is to run a celebrity voice-push SMS campaign for Valentine's Day.