Cubo Brand Communications, together with Flytxt have been chosen by Walkers to execute its 'Thai Sweet Chilli Sensations' and 'Salt & Shake' crisps promotion. Walkers Snacks Limited, today announced the launch of a text promotion, aimed at driving the visibility and consumption of its products in UK pubs and bars, specifically its 'Thai Sweet Chilli Sensations' and 'Salt & Shake' crisps. Cubo Brand Communications, together with Flytxt, the wireless marketing expert, have been chosen by Walkers to execute this promotion.

Granada TV's Blind Date goes interactive with Flytxt. Granada today announced that Flytxt, the wireless marketing expert, has been chosen to provide the SMS mechanic for an exciting interactive edition of Blind Date. On the 4th January, Blind Date's viewing audience at home will be invited to text into a short-code to vote for which lucky contestant should be picked. 

Customer Relationship Management strategy for FIVE's database

Five (formerly Channel Five) today announced that it has appointed Flytxt as the exclusive provider of its multi-channel CRM solutions across all of its programmes. The appointment will initially involve the integration and centralisation of Five's databases before implementing Five's new customer relationship management strategy, which will run across Mobile, Online and Interactive Voice Response (IVR) channels. Five's new CRM programme is one of the key strategies behind its ambition to achieve an increased market share of 12% over the next 12 months.

Miss World today announced the launch of the first ever global text vote – the largest and most ambitious campaign the wireless industry has ever faced. The audience vote is in conjunction with this year’s Miss World Final, which is taking place on the 7th December and has been relocated from Nigeria to Alexandra Palace, London. Regenerator, the entrepreneurial vehicle for the development and implementation of commercially innovative projects together with its wireless partner Flytxt, have created this world first as part of plans to further develop the Miss World franchise, and will be responsible for creating, managing and delivering the service.

JCDecaux and Universal / Island Records have joined forces to produce the first ever national PosterTxt campaign. The campaign, which launches on 28th October for a one-week blitz, offers respondents the ultimate prize: the chance to hear the Sugababes performing live… in the winner's own home!
The campaign, which is managed by JCDecaux's SMS partners, wireless marketing specialists Flytxt, will run on 1000 48-sheets in major cities and towns nationwide. It features a traffic-stopping image of the gorgeous girl group, whose recent two number no.1 hits 'Freak Like Me' and 'Round Round' have been as unmissable as the poster campaign will be.