The Mobile Marketing Association (MMA), the premier global association devoted to the development of good practice, self regulation and common standards in mobile marketing and associated technologies, today announced that it is modifying its executive structure in response to the demands the phenomenal growth of the industry is placing on the executive team.

WARL evolution creates new Gossard website http://www.g4me.co.uk/ .WARL evolution, the full-service interactive agency within the WARL Group, has created a stunning new website for Gossard. The website is part of a massive marketing exercise to launch G-Strings, a new range aimed at today's modern and confident women.

Mixmag today announced that it has become the most recent of Emap's publications to launch its own SMS club. Flytxt, Emap's preferred supplier across all of its brands, is masterminding the campaign mechanics. Targeting its 635,000 readership of 18-24 year old, largely male club goers, Mixmag is opening SMS as a channel via which its readers can send comments, pose questions to the editor, receive up to date clubbing news as well as offers and freebies. The club will aim to build an ongoing relationship with its readers in order to reward loyalty and create a buzz around the monthly publication.

Carling, the UK's number one beer, today released details of its new Text'n'Win campaign. The SMS promotion, developed by KLP Euro RSCG, one of Europe's leading Marketing Communications Agencies, and Flytxt, the wireless marketing expert, will primarily aim to drive sales. The promotion, which kicked off at the end of August, gives Carling drinkers the opportunity to win tickets to an exclusive Manic Street Preachers concert, to be performed at St David's Hall, Cardiff - a venue the band had previously only been able to busk outside - before they became famous.

Feel Good (IFG) today announced that it has teamed up with wireless marketing expert Flytxt, to open SMS as a channel to readers of Viz and Bizarre magazines, for the first time. Appealing very specifically to the magazine's adult male audience, Viz readers will be able to send in their own lude and crude 'profanisaurus definitions' and sign up to receive the 'best of - profanisaurus definitions'. In addition, Viz and Bizarre readers can text in their general comments and questions to the editor. Both services will be available to readers from the beginning of September.