Channel 5 today announced that it, together with its wireless marketing partner, Flytxt, will be adding an interactive element to both the promotion and exclusive live coverage of '95.8 Capital FM's Party in the Park for the Princes Trust', which will be shown on Channel 5 from 12.05pm until 7.00pm on Sunday 7th July, 2002. The interactive SMS promotional campaign will aim to drive ratings of Channel 5's coverage of the event on the day itself, as well as build excitement and buzz around the Party, prior to the day. The interactive features within the programme itself are aimed at enhancing the content of the live broadcast to enable Channel 5 viewers to interact and become more involved with the show.

Fundraising campaign from Comic Relief and BBC Sport - Sport Relief, the fundraising campaign from Comic Relief and BBC Sport, has teamed up with Flytxt, the wireless marketing expert, and is announcing the launch of a new competition based around the Wimbledon Tennis Championships.

Lowe Live, the relationship marketing agency, is consolidating its wireless provision by forming strategic partnerships with two leading SMS specialists - Flytxt and Pollen Mobile. The move was motivated by a steady increase in demand from Lowe Live's clients for wireless marketing services, reflecting the medium's growing importance as a communications route for building relationships with consumers.

GWR Group plc, the UK's largest commercial radio company, today announced that it is launching an exciting World Cup SMS marketing activity and premium rate SMS competition on radio. GWR has joined forces with Flytxt, the wireless marketing expert, to execute this campaign that will be focused around the coming World Cup.
 

Flytxt, the wireless marketing expert, today announced the launch of a new suite of SMS applications, which it plans to white label to third parties, allowing brands to run text alert services, competitions and promotions in the run up to and throughout the World Cup. Sport Relief, Comic Relief and BBC Sport's new fundraising campaign, will be the first initiative to use these applications.