The Barbican, Europe's largest multi-arts and conference venue and home of the London Symphony Orchestra, today announced that it has chosen Flytxt, the wireless marketing expert, to initiate its first SMS promotional activities and to build its first opt-in SMS database. The Barbican will start its SMS marketing activity with the 'Game On' Exhibition, which opened earlier this month and will run all summer until 15 September 2002. 

Flytxt, the wireless marketing expert, today announced that it has been chosen by Comic Relief to provide an SMS fundraising service for Sport Relief, the exciting new fundraising campaign from Comic Relief and BBC Sport. Sport Relief aims to raise money for vulnerable children and young people here at home in the UK and across the world by inspiring the whole of the UK to get active during this year's great summer of sport.

Kiss 100, Emap's London based Radio Station targeted at 15-24 year olds and its below the line agency Angel Uplifting Marketing, have cemented their relationship with Flytxt, the wireless marketing specialist following several successful mobile marketing and customer relationship management campaigns. Flytxt and Angel Uplifting Marketing began working together in November 2001 with Kiss 100's 'HeySexy' SMS database of over 56,000 mobile numbers, built up from promotional activity with Angel over the previous months. 

Top hair styling brand Wella is giving residents of Plymouth and Hull a chance to have the best-dressed hair in the city thanks to its PosterTxt campaign through JCDecaux and Flytxt, the wireless marketing expert. The brand is the first to offer PosterTxt respondents a free full-sized product when they respond to the posters' text prompt. Wella is offering respondents a choice of two new products from its Shockwaves range, sent to their home address. There are two options for the sample, depending on which poster execution people see.

Jameson Irish Whiskey will be celebrating St Patrick's Day, the national day of Ireland and the greatest festival of Irish heritage, by running two tailored SMS 'Text to Win' promotions in on-trade outlets with Flytxt, the wireless marketing expert and Orckid, the Design and Marketing agency. The campaigns are designed to encourage consumers to enjoy real Irish 'craic' and toast the day with world famous Jameson, the triple distilled, smooth Whiskey.