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Flytxt powers BBC's SMS revision tool for GCSE pupils
Wednesday, 27 March 2002

Flytxt, the wireless marketing expert, today announced a new collaboration with the BBC. Following a successful campaign for BBC Radio Five Live late last year, Flytxt is now developing its live interface technology for Txt Bites, an interactive SMS revision tool for use as part of the BBC's Bitesize service and available to anyone with access to a mobile phone. 

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Twentieth Century Fox goes mobile with its latest film release
Wednesday, 13 March 2002

Flytxt, the wireless marketing expert and Curio - The Agency have today announced the kick off of their SMS campaign to promote Twentieth Century Fox's latest film release, 'Roadkill'. Flytxt worked alongside Curio to develop the interactive wireless campaign, which will run alongside traditional marketing media. The SMS campaign aims to build a pre-movie buzz amongst its target audience of 15-25 year olds in advance of the film's UK release on 26th April, ultimately driving box office sales.

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Alone this Valentine's?
Wednesday, 13 February 2002

If you find yourself alone this Valentine's Day, do not fear because Flytxt, the wireless marketing expert, and Voice Media, the leading IVR provider, have devised a way in which the lonely Valentine can find out if their dream man or woman feels the same way. The 'Flirt 'n' Text' game is being promoted across a number of newspapers, TV Channels and websites including The Mirror, Kiss TV, Magic TV and thisislondon.co.uk.

 

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Logica and Flytxt join forces
Wednesday, 06 February 2002

Logica, the global solutions company and leader in Mobile Messaging and Mobile Payments, and Flytxt, the mobile marketing expert, today announced that they have combined expertise to enable network operators to run high volume, interactive, mobile marketing campaigns.

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UIP chooses Flytxt to promote its latest release, Long Time Dead
Wednesday, 16 January 2002

Flytxt has signed UIP to promote its latest film release, 'Long Time Dead', via SMS. Flytxt is running an interactive wireless campaign using an opt-in database, alongside traditional marketing media, that aims to build a dialogue with its target audience of 18-24 year old clubbers. The SMS campaign has been
planned and bought by The Digital Edge, an interactive division of Mediaedge:CIA, with creative work by Feref. 

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Channel 4 and Flytxt strengthen their relationship with latest campaign
Thursday, 10 January 2002

Flytxt is continuing its work with Channel 4 with the launch of its latest SMS programme reminder service. The advert for the service appears in Channel 4's free 68-page magazine which features ways to overcome the winter blues.

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