Flytxt helps create an SMS campaign to drive cinemagoers to see the long awaited release of Lord of the Rings. Warner Village Cinemas, together with Flytxt, the wireless marketing expert, and Ignition Marketing Group, Warner's retained below-the-line agency, have built on their ongoing relationship by creating an SMS campaign to drive cinemagoers to see the long awaited release of Lord of the Rings.

Triangle Communications and Flytxt have topped Campaign's chart of the 10 best text messaging campaigns of 2001 with Cadbury's Text'n'Win sales promotion campaign, which ran last summer. The campaign involved people texting a unique code found on the wrappers of over 65 million Cadbury chocolate bars to a number to see if they had won. The prizes ranged from £5,000, widescreen TVs, Sony Playstation 2s, DVD Players, Palm Pilots and CD compilations, the total value of which exceeded a cool £1 million.

Sony chooses TargetNMI and Flytxt 'dream team' to promote launch of
'Jak & Daxter' on PS2 SMS and Outdoor Posting in a high-tech treasure hunt around town : Sony Computer Entertainment Europe and leading youth entertainments communications agency TargetNMI, together with Flytxt, the wireless marketing expert, today announced the launch of a groundbreaking multi-media campaign to promote the release of 'Jak & Daxter' on PS2.

The Link, the UK's leading high street communications retailer and Flytxt, the wireless marketing expert, today announced the launch of an in-store Christmas promotion for Pay As You Go mobile phones which asks consumers to send an SMS message to The Link for the chance to win £10,000. This is the first time a major UK retailer has launched a national sales promotion with an SMS entry mechanic.

Flytxt, the wireless marketing expert, has signed Columbia TriStar Films UK to promote its latest film release 'The Animal' via SMS. Flytxt is launching an interactive wireless campaign, alongside traditional marketing media, that aims to build a dialogue with its teenage audience and drive box office sales of the teen comedy 'The Animal'.

Flytxt launch first time SMS campaign for Department of Health. The Department of Health and Flytxt, the wireless marketing expert, today announced the launch of an SMS campaign, which aims to reduce the prevalence of smoking amongst young people. This is the first time that the Department of Health has chosen this medium to reach its target audience with messages about smoking and is also a completely new approach to reaching youth audiences by engaging rather than preaching.